Name: Get noticed with social commerce, marketing's leading lady!
Uploaded: 2024-05-03T08:58:32.184Z
Duration: 349

Roberta final version.mp4

Roberta final version.vtt

English

{{00:00:00}}
I am Roberta.

{{00:00:01}}
I'm a senior digital executive and
an international keynote speaker.

{{00:00:05}}
I'm working mainly in publishing.

{{00:00:07}}
My focus has been to work on incremental
revenues, creating opportunities

{{00:00:12}}
around audience through social media,
through opportunities, partnerships,

{{00:00:17}}
operations, and so much more.

{{00:00:27}}
Social commerce integrates e-commerce
and social media,  into,  a

{{00:00:33}}
very,, unique,  ecosystem whereby
purchases,  happen seamlessly,

{{00:00:39}}
in a social media environment.

{{00:00:41}}
And that is quite important if we consider
that,  social media,  drives growth.

{{00:00:46}}
purchase decision for
about 80 percent of people.

{{00:00:49}}
And yes, definitely.

{{00:00:51}}
I mean, social media has been,
becoming more and more like taking

{{00:00:55}}
up more and more of the room,  for
content,  discovery in the first place.

{{00:01:01}}
And that is why,  social commerce
is growing so much,  mostly, almost

{{00:01:07}}
at a 30 percent,  annual pace.

{{00:01:10}}
So these are actually incredible,
percentages if we think about them.

{{00:01:20}}
Opportunities have never been
so many in today's,  world

{{00:01:24}}
and today's digital landscape.

{{00:01:25}}
I think particularly,  three of them
are actually quite large at the moment.

{{00:01:30}}
So if we think about,  AI in the first
place, AI is on everyone's mouths.

{{00:01:36}}
But,  at the moment,  one of the
biggest trend is our brands will

{{00:01:40}}
actually be able to leverage it.

{{00:01:42}}
And do so also for social
commerce purposes,  video.

{{00:01:47}}
Well, of course it's, it's not as,
you know, it's, it doesn't,  puzzle

{{00:01:51}}
as the video is actually number one,
Still rising in,  in usage short form

{{00:01:57}}
videos are the preferred formats,
but,  of course, also longer videos

{{00:02:02}}
are,  a format that is growing so
much, especially within Gen Z years.

{{00:02:08}}
Also platforms like TikTok are actually
into, considering longer,  videos too,

{{00:02:16}}
particularly as a trend this year.

{{00:02:17}}
So I think that's,  quite significant
of where,  the opportunities are

{{00:02:22}}
videos in general are at the moment.

{{00:02:24}}
Social commerce is It's growing so
much at a very,  fast pace, annum

{{00:02:31}}
per annum, and,  that is indicative
of the enormous opportunities that

{{00:02:36}}
platforms,  the brands have these
days,  on many social platforms.

{{00:02:40}}
There's,  been a huge amount of grown,
growth of,  influencers over the years.

{{00:02:46}}
I mean, this is not something new.

{{00:02:48}}
This is something that's been
going on for a long time.

{{00:02:50}}
But particularly there's,  I
think a renewed interest in macro

{{00:02:56}}
influencers as well as communities.

{{00:02:58}}
And I think that's, something
not to underestimate in any

{{00:03:02}}
social commerce,  strategies.

{{00:03:04}}
So yes,  video AI, this is, these are
actually great pillars and, and things

{{00:03:09}}
that we will keep hearing about one
way or another and how we can leverage

{{00:03:14}}
them and the best way possible.

{{00:03:17}}
But at the same time, don't forget.

{{00:03:18}}
Don't forget about the power of
communities, whether they are talking

{{00:03:24}}
about your product, whether they
are, you know, like a powerful tool

{{00:03:29}}
to get to know them and kind of
interact with them also as a brand.

{{00:03:38}}
If you think about video opportunities,
definitely, you know, you don't, you

{{00:03:41}}
want, you don't want to miss out on
TikTok shop,  on TikTok in general.

{{00:03:45}}
TikTok shop is actually,  Growing so much.

{{00:03:49}}
Pinterest has been a platform
where younger users have been going

{{00:03:54}}
for Along now, and it actually
encompasses many generations.

{{00:03:59}}
And that is also true about TikTok, where,
not just,  young, younger users, but

{{00:04:06}}
also, 35 up are actually growing so much.

{{00:04:12}}
And if we think about
Pinterest, also Pinterest has

{{00:04:14}}
been,  having,  40%,  growth.

{{00:04:18}}
In young male Gen Z years, according to
Forbes, about 97 percent of consumers use

{{00:04:26}}
social media as their primary source to
discover a product in the first place.

{{00:04:31}}
So definitely around,  this target
audience, there's a huge opportunity,

{{00:04:36}}
but not just that we know that,  the
usage also of TikTok for older

{{00:04:41}}
generation has been growing.

{{00:04:42}}
So, definitely Gen Z years
probably are the ones where,

{{00:04:46}}
every brand that's growing.

{{00:04:47}}
Tensions,  is going at the moment,
but,  let's not forget all the

{{00:04:51}}
other,  targets, and they are
actually growing on many platforms.

{{00:04:55}}
And particularly as of Q3 2020,
social networks have become the

{{00:05:01}}
primary source,  where, you know,
whereby people find the products.

{{00:05:05}}
Definitely.

{{00:05:06}}
I don't think there is,  a
magic recipe for the right,  you

{{00:05:10}}
know, the right way to go.

{{00:05:12}}
to talk about a product in the
first place, but try to be,

{{00:05:17}}
definitely authentic,  and genuine.

{{00:05:21}}
Because that's what it's most
separately, most appreciated also,

{{00:05:24}}
especially by a younger generation.

{{00:05:26}}
This is, these are all great
opportunities for your brands to be

{{00:05:29}}
on, but just,  don't be,  everywhere.

{{00:05:34}}
You can kind of carefully choose
the platform that is right for you.

{{00:05:37}}
And,  that can give you the
best,  opportunities also

{{00:05:41}}
according to your audience.

I'm a senior digital executive and
an international keynote speaker.

My focus has been to work on incremental
revenues, creating opportunities

around audience through social media,
through opportunities, partnerships,

Social commerce integrates e-commerce
and social media,  into,  a

very,, unique,  ecosystem whereby
purchases,  happen seamlessly,

And that is quite important if we consider
that,  social media,  drives growth.

purchase decision for
about 80 percent of people.

I mean, social media has been,
becoming more and more like taking

up more and more of the room,  for
content,  discovery in the first place.

And that is why,  social commerce
is growing so much,  mostly, almost

So these are actually incredible,
percentages if we think about them.

Opportunities have never been
so many in today's,  world

I think particularly,  three of them
are actually quite large at the moment.

So if we think about,  AI in the first
place, AI is on everyone's mouths.

But,  at the moment,  one of the
biggest trend is our brands will

And do so also for social
commerce purposes,  video.

Well, of course it's, it's not as,
you know, it's, it doesn't,  puzzle

as the video is actually number one,
Still rising in,  in usage short form

videos are the preferred formats,
but,  of course, also longer videos

are,  a format that is growing so
much, especially within Gen Z years.

Also platforms like TikTok are actually
into, considering longer,  videos too,

So I think that's,  quite significant
of where,  the opportunities are

Social commerce is It's growing so
much at a very,  fast pace, annum

per annum, and,  that is indicative
of the enormous opportunities that

platforms,  the brands have these
days,  on many social platforms.

There's,  been a huge amount of grown,
growth of,  influencers over the years.

This is something that's been
going on for a long time.

But particularly there's,  I
think a renewed interest in macro

And I think that's, something
not to underestimate in any

So yes,  video AI, this is, these are
actually great pillars and, and things

that we will keep hearing about one
way or another and how we can leverage

Don't forget about the power of
communities, whether they are talking

about your product, whether they
are, you know, like a powerful tool

to get to know them and kind of
interact with them also as a brand.

If you think about video opportunities,
definitely, you know, you don't, you

want, you don't want to miss out on
TikTok shop,  on TikTok in general.

TikTok shop is actually,  Growing so much.

Pinterest has been a platform
where younger users have been going

for Along now, and it actually
encompasses many generations.

And that is also true about TikTok, where,
not just,  young, younger users, but

also, 35 up are actually growing so much.

And if we think about
Pinterest, also Pinterest has

In young male Gen Z years, according to
Forbes, about 97 percent of consumers use

social media as their primary source to
discover a product in the first place.

So definitely around,  this target
audience, there's a huge opportunity,

but not just that we know that,  the
usage also of TikTok for older

So, definitely Gen Z years
probably are the ones where,

Tensions,  is going at the moment,
but,  let's not forget all the

other,  targets, and they are
actually growing on many platforms.

And particularly as of Q3 2020,
social networks have become the

primary source,  where, you know,
whereby people find the products.

I don't think there is,  a
magic recipe for the right,  you

to talk about a product in the
first place, but try to be,

Because that's what it's most
separately, most appreciated also,

This is, these are all great
opportunities for your brands to be

You can kind of carefully choose
the platform that is right for you.

And,  that can give you the
best,  opportunities also

Expert Insight

Incorporating social commerce into your marketing strategy can be a game-changer in today's digital landscape. Whether through shoppable posts, influencer collaborations, or user-generated content, social commerce offers unique opportunities to integrate commerce into the social experience.
Listen as Roberta Cianetti, Senior Digital Executive, guides you through the key opportunities, trends, and platforms to consider in your social marketing strategy. 

Marketing

Social Media

Influencers

Marketing strategy

Digital Marketing

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Roberta Cianetti

Senior Digital Executive

Cianetti highlights how social commerce seamlessly merges e-commerce with social media, creating a unique environment where purchases occur within social platforms.