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ENGLISH

{{00:00:10}}
The investment opportunity in women's
sport, I think, has never been greater.

{{00:00:13}}
So lots of really interesting fundamentals
around the role of big brands, big

{{00:00:18}}
institutions franchise structures that
sit in the US, which investors understand

{{00:00:23}}
well, and the big brands, especially
what we're seeing on the football side.

{{00:00:26}}
coming to play in Europe.

{{00:00:27}}
So I think an interesting investment
landscape where, you know, right

{{00:00:30}}
across the ecosystem, people are
seeing the opportunity to invest

{{00:00:34}}
and the real growth and development
around audiences of fandom.

{{00:00:38}}
I think that the challenges that the
industry have is what we're trying to is

{{00:00:41}}
commercialize and put these structures
around Whilst at the same time, it's

{{00:00:45}}
still developing for a product level in
terms of breadth and depth of fandom.

{{00:00:49}}
And so thinking about how we tackle those
challenges to create a really interesting

{{00:00:53}}
and vibrant asset class, I think is a big
challenge over the next few years, but

{{00:00:57}}
I think there's plenty of stakeholders
which have got aligned objectives.

{{00:01:02}}
I believe we can get there.

{{00:01:06}}
We're sat here in Europe, so
clearly football dominates

{{00:01:09}}
European sports culture, right?

{{00:01:11}}
Across, both on the men's side, clearly,
but growing on the women's side.

{{00:01:16}}
I think when you're in the U.

{{00:01:17}}
S.

{{00:01:17}}
clearly you look through things
through a different lens, right?

{{00:01:19}}
Where your soccer has not
been the dominant sports.

{{00:01:23}}
Medium, although that is developing, I
think thinking about football or soccer,

{{00:01:27}}
it is the global sport on the women's
side, we see kind of strength coming

{{00:01:32}}
out of the U S in terms of 50 years
of talent development because of title

{{00:01:36}}
nine, which was You know equalities
legislation, which meant that girls had

{{00:01:41}}
to have equal financial opportunities
for higher education as boys.

{{00:01:44}}
And that's been a real catalyst for
athlete investment at the grassroots.

{{00:01:49}}
And then here in Europe, what we're seeing
around the big brands and then really

{{00:01:53}}
getting involved in women's football
five or six years ago Manchester United

{{00:01:56}}
didn't have a team Lyon Arsenal, by
Munich, like these were the teams that

{{00:02:02}}
have performed around women's football.

{{00:02:04}}
And yet now we see what the
Barcelona Academy has done and

{{00:02:07}}
really reset the kind of the quality
kind of benchmark in football.

{{00:02:12}}
So I think that is triggering
this kind of acceleration around

{{00:02:17}}
opportunity and development.

{{00:02:19}}
But as I said earlier still
some structural things to work

{{00:02:22}}
through about how you make
that attractive for investors.

{{00:02:28}}
Look I'm actually a
scientist by background.

{{00:02:30}}
So I studied biology at university
and that was my interest.

{{00:02:33}}
And I think that what you've got to
remember is the kind of evolutionary

{{00:02:37}}
journey of, I say men's sport, but
established sports properties has

{{00:02:41}}
been over 50, 100, in some instances,
150 years of hyper local development.

{{00:02:49}}
audience development, fan
development around what a

{{00:02:51}}
club means in a local region.

{{00:02:54}}
And then over time, elements of that
have then become much more global.

{{00:02:58}}
And they've done that largely
in the last 20 or 30 years.

{{00:03:00}}
So from the nineties, we start to
see real commercialization of sport,

{{00:03:04}}
development of how you put structure
around the value of this fandom.

{{00:03:08}}
And that's, say, not just in football,
but in formula one, we looked at

{{00:03:12}}
the U S and the big franchise sports
there, et cetera, but also the

{{00:03:15}}
Olympic games movement, et cetera.

{{00:03:16}}
So I think.

{{00:03:18}}
When we think about women's football
or women's sport is how we've never

{{00:03:23}}
been an environment where it's easier
to proliferate content to go out there

{{00:03:27}}
and distribute and at the same time,
it's never been more competitive.

{{00:03:31}}
Cutting through.

{{00:03:34}}
with fans to capture their
share of their attention.

{{00:03:38}}
Obviously, critically, their wallet right
across music, entertainment, gaming,

{{00:03:42}}
live experiences, digital experiences.

{{00:03:44}}
It's never been more competitive, and
yet it's never been easier to actually

{{00:03:47}}
proliferate and distribute content, both
from a cost perspective, but also from a

{{00:03:52}}
distribution platform perspective and the
power being in the hands of the athletes.

{{00:03:56}}
So we've got to remember that women's
football is growing up in a very

{{00:03:59}}
different ecological environment
to what established sports did, and

{{00:04:04}}
therefore the rights frameworks, I
think, need to be tailored to that,

{{00:04:07}}
to how you get all the stakeholders
coalescing around how you develop

{{00:04:11}}
really exciting and engaging products.

{{00:04:14}}
And I think if you just do a lift and
shift of what was done on the men's side,

{{00:04:17}}
you don't come out with the right answer
because this ecological environment

{{00:04:21}}
that it's evolving in is very different.

{{00:04:23}}
But if you get it right, there's
the ability to cut through it.

{{00:04:26}}
I think we've seen that with the
WNBA and I'm not an expert in

{{00:04:29}}
basketball by any means, sure there's
been the Caitlin Clark effect.

{{00:04:35}}
But that sat in an environment
where there's actually been great

{{00:04:37}}
athletes around her she's come over
to WNBA she wasn't playing in the

{{00:04:42}}
final playoffs so a real competitive
environment for her to turn up in.

{{00:04:46}}
Her struggles of switching
from college over to WNBA and,

{{00:04:50}}
how she develops an athlete.

{{00:04:51}}
So that's allowed, because there's
been a great structure and system

{{00:04:56}}
being able to capitalize on that kind
of that moment where the sport really

{{00:05:00}}
exploded because of breakout talent.

{{00:05:05}}
Actually I think, I've just been on a
panel upstairs at this conference and

{{00:05:09}}
listening to other panels around infestors
and I think the reoccurring theme is You

{{00:05:14}}
know, innovation, boldness and people.

{{00:05:16}}
So having the right people and
structures and investors pairing

{{00:05:19}}
with the right people that can go
and innovate at the product level.

{{00:05:23}}
So when we think about any of the
brands or content that we know and

{{00:05:25}}
love, it's because people have been
really innovative about how they

{{00:05:29}}
differentiate themselves in the market.

{{00:05:31}}
And I, what I think women's
football can't do is say, I'm

{{00:05:33}}
associated with a big brand.

{{00:05:35}}
I open my stadium and I
expect people to come.

{{00:05:37}}
You've got to go out there and
compete for people's attention and

{{00:05:41}}
be truly innovative and different.

{{00:05:43}}
And it could be because of
the size of your club, you

{{00:05:45}}
do that in a hyper local way.

{{00:05:47}}
I was talking to somebody just earlier
about they live in East London and

{{00:05:51}}
their club has made it really easy
for them to go come and get involved.

{{00:05:55}}
It's a pound for kids to get in,
but all the local street markets are

{{00:05:59}}
leaning into the merch of this club
and everyone has a really fun time.

{{00:06:01}}
And their kids are saying, we want
to go and spend our weekend there.

{{00:06:04}}
There's a gaming center, whatever it
might be through to top tier clubs, which.

{{00:06:09}}
The Barcelona's of the world,
how do they say we have got this

{{00:06:12}}
amazing on field quality product.

{{00:06:15}}
How do we go and take that to our fans?

{{00:06:16}}
And we do that at scale.

{{00:06:17}}
So I think people will think what
are the unique assets I have in

{{00:06:20}}
my sphere of influence and how
do I make best use of those.

{{00:06:25}}
And I'm a big believer that every single
different group will have different

{{00:06:28}}
things that they can lean into, but
the right answer for your club versus

{{00:06:31}}
my club might not be the same thing.

The investment opportunity in women's
sport, I think, has never been greater.

So lots of really interesting fundamentals
around the role of big brands, big

institutions franchise structures that
sit in the US, which investors understand

well, and the big brands, especially
what we're seeing on the football side.

So I think an interesting investment
landscape where, you know, right

across the ecosystem, people are
seeing the opportunity to invest

and the real growth and development
around audiences of fandom.

I think that the challenges that the
industry have is what we're trying to is

commercialize and put these structures
around Whilst at the same time, it's

still developing for a product level in
terms of breadth and depth of fandom.

And so thinking about how we tackle those
challenges to create a really interesting

and vibrant asset class, I think is a big
challenge over the next few years, but

I think there's plenty of stakeholders
which have got aligned objectives.

We're sat here in Europe, so
clearly football dominates

Across, both on the men's side, clearly,
but growing on the women's side.

clearly you look through things
through a different lens, right?

Where your soccer has not
been the dominant sports.

Medium, although that is developing, I
think thinking about football or soccer,

it is the global sport on the women's
side, we see kind of strength coming

out of the U S in terms of 50 years
of talent development because of title

nine, which was You know equalities
legislation, which meant that girls had

to have equal financial opportunities
for higher education as boys.

And that's been a real catalyst for
athlete investment at the grassroots.

And then here in Europe, what we're seeing
around the big brands and then really

getting involved in women's football
five or six years ago Manchester United

didn't have a team Lyon Arsenal, by
Munich, like these were the teams that

And yet now we see what the
Barcelona Academy has done and

really reset the kind of the quality
kind of benchmark in football.

So I think that is triggering
this kind of acceleration around

But as I said earlier still
some structural things to work

through about how you make
that attractive for investors.

Look I'm actually a
scientist by background.

So I studied biology at university
and that was my interest.

And I think that what you've got to
remember is the kind of evolutionary

journey of, I say men's sport, but
established sports properties has

been over 50, 100, in some instances,
150 years of hyper local development.

audience development, fan
development around what a

And then over time, elements of that
have then become much more global.

And they've done that largely
in the last 20 or 30 years.

So from the nineties, we start to
see real commercialization of sport,

development of how you put structure
around the value of this fandom.

And that's, say, not just in football,
but in formula one, we looked at

the U S and the big franchise sports
there, et cetera, but also the

When we think about women's football
or women's sport is how we've never

been an environment where it's easier
to proliferate content to go out there

and distribute and at the same time,
it's never been more competitive.

with fans to capture their
share of their attention.

Obviously, critically, their wallet right
across music, entertainment, gaming,

It's never been more competitive, and
yet it's never been easier to actually

proliferate and distribute content, both
from a cost perspective, but also from a

distribution platform perspective and the
power being in the hands of the athletes.

So we've got to remember that women's
football is growing up in a very

different ecological environment
to what established sports did, and

therefore the rights frameworks, I
think, need to be tailored to that,

to how you get all the stakeholders
coalescing around how you develop

And I think if you just do a lift and
shift of what was done on the men's side,

you don't come out with the right answer
because this ecological environment

But if you get it right, there's
the ability to cut through it.

I think we've seen that with the
WNBA and I'm not an expert in

basketball by any means, sure there's
been the Caitlin Clark effect.

But that sat in an environment
where there's actually been great

athletes around her she's come over
to WNBA she wasn't playing in the

final playoffs so a real competitive
environment for her to turn up in.

Her struggles of switching
from college over to WNBA and,

So that's allowed, because there's
been a great structure and system

being able to capitalize on that kind
of that moment where the sport really

Actually I think, I've just been on a
panel upstairs at this conference and

listening to other panels around infestors
and I think the reoccurring theme is You

So having the right people and
structures and investors pairing

with the right people that can go
and innovate at the product level.

So when we think about any of the
brands or content that we know and

love, it's because people have been
really innovative about how they

And I, what I think women's
football can't do is say, I'm

I open my stadium and I
expect people to come.

You've got to go out there and
compete for people's attention and

And it could be because of
the size of your club, you

I was talking to somebody just earlier
about they live in East London and

their club has made it really easy
for them to go come and get involved.

It's a pound for kids to get in,
but all the local street markets are