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Somi Arian.vtt

ENGLISH

{{00:00:17}}
I thought a lot about where to take
my business and if I wanted to open

{{00:00:22}}
a new office in another country.

{{00:00:24}}
So I was thinking about doing
it initially in Silicon Valley.

{{00:00:27}}
Then I looked at Dubai, UAE, and when
I came across Saudi, I realized that

{{00:00:33}}
this is really the next big opportunity
and maybe the last big opportunity

{{00:00:39}}
of this magnitude in in the world.

{{00:00:42}}
Really?

{{00:00:43}}
Because when I look at the.

{{00:00:45}}
The economy in Europe is
on the on its way down.

{{00:00:52}}
I think us has got its own challenges.

{{00:00:53}}
It's also highly saturated.

{{00:00:56}}
I think UAE has also been going on
for a long time and things are quite

{{00:01:01}}
saturated, whereas Saudi is like really,
like at the beginning of this scur.

{{00:01:07}}
And I want to be part of that S curve
like I feel like we are here now and

{{00:01:12}}
for the next 10 to 15 years, we can
get to the top of that S curve and

{{00:01:16}}
then after that it can get saturated
again, but by then, if I have invested

{{00:01:20}}
now, so that's why when I made my
documentary, Bandr Alhomaly from Jada

{{00:01:25}}
said, the time to invest in Saudi Arabia
is now, and that's a hundred percent

{{00:01:30}}
something that I have experienced here.

{{00:01:32}}
That's why I decided to have a company.

{{00:01:44}}
Honestly, it's not just tech.

{{00:01:46}}
They're building infrastructure
from the grounds up.

{{00:01:49}}
So there's literally everywhere that
you look, there's opportunities.

{{00:01:53}}
For example, I'm building a media company.

{{00:01:56}}
It's not even necessarily tech, right?

{{00:01:58}}
So it's not just about tech.

{{00:01:59}}
There's, because there's a lot
of infrastructure being built,

{{00:02:03}}
and it's like a blank canvas.

{{00:02:04}}
So there's there's Things where there's
literally no previous paradigm for and

{{00:02:10}}
you can come in and you can bring in
your technology, you can bring in your

{{00:02:13}}
expertise, and there's a huge opportunity
for the next 10, 15 years to really be

{{00:02:20}}
at the start of this incredible growth.

{{00:02:32}}
Look, there are challenges.

{{00:02:33}}
I'm not sugarcoat it.

{{00:02:35}}
If it was easy, everyone
would do it, right?

{{00:02:37}}
That's the whole point.

{{00:02:39}}
So you have to think about that.

{{00:02:40}}
It is an emerging market, but it's a very
strong emerging market with a very clear

{{00:02:46}}
road map and they have amazing capital.

{{00:02:49}}
So it's really about being able
to last over the next 10, 15 years

{{00:02:56}}
to be able to build trust here.

{{00:02:58}}
This is the most important thing.

{{00:02:59}}
If you are able to come here now when
things are not yet a hundred percent,

{{00:03:05}}
developed and and you build trust.

{{00:03:08}}
Then when things are developed,
you will be the first one

{{00:03:11}}
to reap the rewards, right?

{{00:03:12}}
So there are definitely a
lot of challenges as well.

{{00:03:15}}
But as much as everywhere I see
challenges, I see opportunities.

{{00:03:19}}
There's there's not a day that
I think to myself about the

{{00:03:23}}
challenges versus the opportunities.

{{00:03:25}}
And I think, should I continue?

{{00:03:26}}
Do I want to continue?

{{00:03:28}}
And the answer is always 100 percent yes.

{{00:03:31}}
Because the the reward really
outweighs the challenge.

{{00:03:36}}
But you have to be able to last it
like you need to have some capital,

{{00:03:41}}
you need to have some level of stamina
to and really to embrace the culture.

{{00:03:47}}
I think it's really important that
you really engage with the culture,

{{00:03:51}}
embrace the culture and and just
really try to understand it deeply.

{{00:03:57}}
I

{{00:04:06}}
think, look, you can think of it as
more of a, it's like a milestone, right?

{{00:04:12}}
It's not like a definite thing.

{{00:04:13}}
It's just one milestone
among many that will come.

{{00:04:16}}
So there will be 2030, there will
be 2035, there will be 2040, right?

{{00:04:21}}
I think this was something that MBS
did to galvanize the community and

{{00:04:27}}
galvanize the country and get everybody
on the same page so that they can

{{00:04:32}}
all work towards a specific goal.

{{00:04:35}}
I don't overthink it I just don't
think that it's this is like the

{{00:04:39}}
moment that we are going to be
seeing like an overnight shift.

{{00:04:43}}
The shift has already started.

{{00:04:45}}
You can think of Vision 2030 as more of
a, this is the first milestone among all

{{00:04:51}}
the others that are coming down the line.

I thought a lot about where to take
my business and if I wanted to open

So I was thinking about doing
it initially in Silicon Valley.

Then I looked at Dubai, UAE, and when
I came across Saudi, I realized that

this is really the next big opportunity
and maybe the last big opportunity

The economy in Europe is
on the on its way down.

I think UAE has also been going on
for a long time and things are quite

saturated, whereas Saudi is like really,
like at the beginning of this scur.

And I want to be part of that S curve
like I feel like we are here now and

for the next 10 to 15 years, we can
get to the top of that S curve and

then after that it can get saturated
again, but by then, if I have invested

now, so that's why when I made my
documentary, Bandr Alhomaly from Jada

said, the time to invest in Saudi Arabia
is now, and that's a hundred percent

They're building infrastructure
from the grounds up.

So there's literally everywhere that
you look, there's opportunities.

For example, I'm building a media company.

There's, because there's a lot
of infrastructure being built,

So there's there's Things where there's
literally no previous paradigm for and

you can come in and you can bring in
your technology, you can bring in your

expertise, and there's a huge opportunity
for the next 10, 15 years to really be

If it was easy, everyone
would do it, right?

It is an emerging market, but it's a very
strong emerging market with a very clear

So it's really about being able
to last over the next 10, 15 years

If you are able to come here now when
things are not yet a hundred percent,

Then when things are developed,
you will be the first one

So there are definitely a
lot of challenges as well.

But as much as everywhere I see
challenges, I see opportunities.

There's there's not a day that
I think to myself about the

And the answer is always 100 percent yes.

Because the the reward really
outweighs the challenge.

But you have to be able to last it
like you need to have some capital,

you need to have some level of stamina
to and really to embrace the culture.

I think it's really important that
you really engage with the culture,

embrace the culture and and just
really try to understand it deeply.

think, look, you can think of it as
more of a, it's like a milestone, right?

It's just one milestone
among many that will come.

So there will be 2030, there will
be 2035, there will be 2040, right?

I think this was something that MBS
did to galvanize the community and

galvanize the country and get everybody
on the same page so that they can

I don't overthink it I just don't
think that it's this is like the

moment that we are going to be
seeing like an overnight shift.

You can think of Vision 2030 as more of
a, this is the first milestone among all