FF.SP.06 - Stuart -Greer_1.mp4

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FF.SP.06 - Stuart -Greer_1.vtt

English

{{00:00:04}}
Hello, I'm David Penn,
Research Analyst with Finovate.

{{00:00:07}}
We're here at Finovate
Fall 2024 in New York.

{{00:00:09}}
And joining me is Stuart Greer.

{{00:00:10}}
He is Vice President of
Enterprise Sales with Yext.

{{00:00:12}}
Stuart, great to see you.

{{00:00:14}}
Great to be here.

{{00:00:14}}
Great.

{{00:00:15}}
So let's go ahead and jump right in.

{{00:00:16}}
Could you tell folks, just to start
us off, a little bit about yourself,

{{00:00:18}}
a little bit about Yext, and how
Yext helps empower fintech companies.

{{00:00:22}}
Yeah, so I'm Stuart Greer.

{{00:00:23}}
I'm the Head of the
Financial Division at Yext.

{{00:00:26}}
Been in the space for about 10 years.

{{00:00:28}}
Reputation, social, search space, and
yeah, effectively, that's what Yext helps

{{00:00:34}}
with, if we put it down to a nutshell.

{{00:00:35}}
Yext is a digital presence
platform that essentially helps

{{00:00:40}}
multi location businesses.

{{00:00:41}}
And when you think about multi
location businesses, you can think

{{00:00:43}}
of, You can think of banks, ATMs,
you can think of wealth advisors,

{{00:00:47}}
you can think of insurance agents,
anyone who has that presence online.

{{00:00:50}}
Interesting.

{{00:00:51}}
I'm curious, what are some of the
common challenges that companies

{{00:00:53}}
face in particularly with regard
to digital knowledge management?

{{00:00:56}}
And how does Yext help them
deal with those challenges?

{{00:00:58}}
Great question.

{{00:00:59}}
So one of the biggest things that I'd
say large enterprise financial service

{{00:01:04}}
companies deal with, whether it's wealth,
insurance, or banking, is their online

{{00:01:08}}
presence across all of the platforms.

{{00:01:11}}
So if you think about, we all use
Google to find things and search

{{00:01:16}}
for a bank near me, ATM near me.

{{00:01:18}}
But Google looks at those hundred plus
data aggregators across the web to

{{00:01:23}}
figure out, is the information accurate?

{{00:01:26}}
So when you think about, if I look
up, ATM near me, Google's not going to

{{00:01:30}}
surface an ATM that says, closed on Yelp,
open on Google, Facebook, et cetera,

{{00:01:37}}
and given that different information.

{{00:01:38}}
So it's going to lower you down.

{{00:01:39}}
So if you have a lot of Locations, a lot
of wealth advice, insurance, whatever

{{00:01:43}}
the case may well be, locations, it's
difficult to manage and that's one

{{00:01:47}}
of the biggest problems they face.

{{00:01:48}}
Very interesting.

{{00:01:49}}
In terms of leveraging some of
your solutions, what are some of

{{00:01:52}}
the things that you would be able
to enable Fintechs to do, say,

{{00:01:54}}
over the next two to three years?

{{00:01:56}}
What can you help them
with in that respect?

{{00:01:57}}
Yeah, so I think over the next
two to three years, there's going

{{00:01:59}}
to be a lot of changes as it
pertains to using like AI, right?

{{00:02:03}}
So AI overviews Google, how that's looking
at using chat GTP and chat GTP search.

{{00:02:09}}
There's going to be a
lot of those changes.

{{00:02:10}}
And I think that Yext is making
sure we stay ahead and be at

{{00:02:13}}
the forefront of those changes.

{{00:02:15}}
So with those partners, with the, not
only just the aggregators out there,

{{00:02:18}}
but the different ways that we can make
sure that you found, because ultimately

{{00:02:22}}
consumer behavior changes all the time,
and you need to be wherever people are.

{{00:02:26}}
So I think that's something that Yext
is always looking to, when Yext was

{{00:02:30}}
first, brought in, it was to essentially
become the digital Yellow Pages.

{{00:02:34}}
And Yellow Pages is a little
old school now, right?

{{00:02:36}}
Yeah, for those who remember, right?

{{00:02:38}}
But as things change and
become more fragmented, it's

{{00:02:41}}
really important to do that.

{{00:02:42}}
And then I think, the really big thing
that I see is us enhancing the space.

{{00:02:48}}
Is consolidating tech, right?

{{00:02:50}}
You hear this every time I go into a
large wealth group, or they talk about

{{00:02:55}}
not only, customer experience, but they
talk about hey, the advisor experience,

{{00:02:58}}
we need to get one login to do everything.

{{00:03:01}}
Yext is really going to be the only
one out there that's going to be able

{{00:03:03}}
to do that with the breadth of data
aggregators, but also the, whether it's

{{00:03:08}}
tech search, social, listings, Reviews,
all of those things in one place.

{{00:03:13}}
It's really interesting just hearing
you talk about some of the things.

{{00:03:15}}
You mentioned the idea of the challenge
of changing consumer behaviors.

{{00:03:17}}
You talked about a number
of enabling technologies.

{{00:03:19}}
You talked about multiple
channels and platforms.

{{00:03:21}}
I'm curious, in terms of dealing with
all of that, how does Yext manage the

{{00:03:25}}
dual challenge of being both relevant
and innovative at the same time?

{{00:03:28}}
It's difficult, right?

{{00:03:29}}
It is.

{{00:03:30}}
But I think that's one of the biggest
things, though, is we make sure

{{00:03:32}}
that we're talking to our customers.

{{00:03:34}}
And I think one of the, It gets too far
ahead of this, but if you think about it

{{00:03:38}}
we're at a, a conference, Finovate, right?

{{00:03:40}}
It's in the name of the financial,
it's very geared towards that.

{{00:03:43}}
But we know that financial
institutions are not always the

{{00:03:47}}
most forward thinking, right?

{{00:03:48}}
And it's not anything bad, it's
just they've got to be risk averse,

{{00:03:50}}
they've got to be thinking about that.

{{00:03:51}}
But we work with some of the largest
automotive companies, largest

{{00:03:54}}
restaurants, largest digital agencies.

{{00:03:57}}
And when we see what they're looking at,
that usually means like we need to get

{{00:04:01}}
ahead of that for not only them, but then
think about how we're going to do this in

{{00:04:04}}
a compliant way for financial services.

{{00:04:06}}
So hopefully that makes sense.

{{00:04:07}}
We're constantly looking at
what's going to help now.

{{00:04:10}}
But if we're only helping for now,
we're probably doing ourselves

{{00:04:13}}
a disservice for the future.

{{00:04:14}}
So it's always, it's a layer of
both, but it's really taking a lot

{{00:04:16}}
of industry trends and trying to
blend them to figure out what's next.

{{00:04:19}}
Very interesting.

{{00:04:20}}
I'm wondering, we've talked a
lot about things in general.

{{00:04:22}}
Could you maybe give us a success story
that kind of helps us people, or helps

{{00:04:25}}
people, our viewers, understand a little
bit more about some of the ways that Yext

{{00:04:28}}
has been able to help some of Fintech?

{{00:04:29}}
Yes, there's a lot of success stories.

{{00:04:31}}
I like to, you know, as you know,  the
financial world we don't, we don't usually

{{00:04:35}}
give out a ton of the names, but I can
give you a couple of good success stories.

{{00:04:38}}
From perspective, we do
something called find an advisor.

{{00:04:40}}
So it's like a match.

{{00:04:41}}
Think of it almost as you go onto a
wealth advisor page, it's like the match.

{{00:04:46}}
com set up, right?

{{00:04:47}}
You click I like this, I want this.

{{00:04:49}}
And then it says, this is
your perfect wealth match.

{{00:04:51}}
And we can set up where it's
like, five questions to give you a

{{00:04:53}}
broader view, be 15, 20 questions.

{{00:04:56}}
However you want it to set up.

{{00:04:57}}
One of the largest wealth
advisor, Institutes in the U.

{{00:05:00}}
S.

{{00:05:01}}
actually implemented this with us.

{{00:05:03}}
They saw a 5x increase in lead
conversion, 5x, which is phenomenal.

{{00:05:08}}
And actually saw out of that
about 2x of the actual net worth.

{{00:05:13}}
Wow.

{{00:05:13}}
So that's just coming from that,
making it more of an experience that

{{00:05:16}}
makes sense to say, Okay, this is the
person I want to be talking to, right?

{{00:05:19}}
It's almost like a referral,
but in the sense of a digital.

{{00:05:23}}
That's obviously a really big one, but
there's also simple ones where I've

{{00:05:26}}
seen, a 600 location brick and mortar
bank that was struggling with that

{{00:05:30}}
digital presence that I was talking about
earlier, that actually utilized us and

{{00:05:34}}
saw a 40 percent increase in clicks by
just essentially taking the data from

{{00:05:40}}
a competitor, plugging it into ours,
and us pushing it out to more places.

{{00:05:44}}
So that's really what we see.

{{00:05:45}}
And then we have a lot of studies
out there that showcase that if you,

{{00:05:49}}
Go out to about 75 percent of the
network, you see about 180%, 187

{{00:05:54}}
percent increase in Google clicks.

{{00:05:57}}
So again it's making sure
we have that breadth.

{{00:06:00}}
Wow interesting.

{{00:06:01}}
I was thinking maybe a way of wrapping
up, you know, a lot of companies

{{00:06:03}}
here, a lot of companies that are
going to be listening and watching

{{00:06:05}}
the video and the conversation here.

{{00:06:07}}
I'm thinking if you needed to tell
people one reason why Yext would

{{00:06:10}}
be an effective component for their
digital strategy, what would be that

{{00:06:13}}
one thing you want to emphasize?

{{00:06:15}}
Yeah.

{{00:06:15}}
Ultimately from my perspective, it,
you don't always necessarily want to

{{00:06:19}}
be with the company that's been around
the longest 'cause I think you put

{{00:06:21}}
it well, where it's like sometimes
they're not the most innovative, right?

{{00:06:24}}
. But when I look at what Yext is doing,
the research they're putting into why

{{00:06:27}}
they're doing things right the rest of
the folks out there are not thinking

{{00:06:31}}
about the breadth of the network.

{{00:06:32}}
They're trying to go, let's
just fix Google, right?

{{00:06:35}}
Let's just do this and we're
really pushing out that.

{{00:06:37}}
But I think what, in our purchase and
acquisition of Hairsay, which adds more

{{00:06:41}}
compliance, adds social, adds texting.

{{00:06:44}}
We're gonna constantly be innovating,
not only with our own tech, but

{{00:06:47}}
constantly looking into the market.

{{00:06:48}}
What can we consolidate to
make that experience better?

{{00:06:51}}
For everyone essentially, and I think
that if you look at the results of

{{00:06:56}}
what we do and how we can do it, if
you're not utilizing us, if you're

{{00:07:00}}
one of the A few banks or a few
wealth advisors, a few insurance

{{00:07:04}}
companies that aren't utilizing us.

{{00:07:06}}
It's not a question of, okay,
how are we using this to, get

{{00:07:10}}
accelerated above our competition.

{{00:07:11}}
It's, you're using somebody
else or you're not.

{{00:07:14}}
And you're not even going to be on the
same playing field as your competitors.

{{00:07:17}}
And if they're starting to innovate
with the right tech that has that

{{00:07:20}}
results, you're going to be too
far behind if you don't do it.

{{00:07:23}}
Fascinating stuff.

{{00:07:24}}
It's really great to have folks like
yourself here at the conference.

{{00:07:26}}
There's so much talk about the necessary
bits of FinTech, the payments, the

{{00:07:29}}
lending, all these sorts of things.

{{00:07:30}}
But hearing some of the conversations
we heard earlier about marketing,

{{00:07:32}}
and again, some of the things you're
talking about, really to me, shows a

{{00:07:35}}
real maturation of financial services,
understanding what they need to do to

{{00:07:37}}
act like some of the other successful
companies we have in the world.

{{00:07:40}}
Yeah.

{{00:07:40}}
No, it's great.

{{00:07:41}}
I love being at these conferences,
and I love being here.

{{00:07:43}}
Fantastic.

{{00:07:43}}
Great to have you here.

{{00:07:44}}
Thank you very much for the conversation.

{{00:07:45}}
We look forward to hearing
more from you next.

{{00:07:47}}
Thank you.

{{00:07:47}}
Cheers.

{{00:07:48}}
And thank you as well.

Hello, I'm David Penn,
Research Analyst with Finovate.

We're here at Finovate
Fall 2024 in New York.

He is Vice President of
Enterprise Sales with Yext.

Could you tell folks, just to start
us off, a little bit about yourself,

a little bit about Yext, and how
Yext helps empower fintech companies.

I'm the Head of the
Financial Division at Yext.

Reputation, social, search space, and
yeah, effectively, that's what Yext helps

Yext is a digital presence
platform that essentially helps

And when you think about multi
location businesses, you can think

of, You can think of banks, ATMs,
you can think of wealth advisors,

you can think of insurance agents,
anyone who has that presence online.

I'm curious, what are some of the
common challenges that companies

face in particularly with regard
to digital knowledge management?

And how does Yext help them
deal with those challenges?

So one of the biggest things that I'd
say large enterprise financial service

companies deal with, whether it's wealth,
insurance, or banking, is their online

So if you think about, we all use
Google to find things and search

But Google looks at those hundred plus
data aggregators across the web to

So when you think about, if I look
up, ATM near me, Google's not going to

surface an ATM that says, closed on Yelp,
open on Google, Facebook, et cetera,

So if you have a lot of Locations, a lot
of wealth advice, insurance, whatever

the case may well be, locations, it's
difficult to manage and that's one

In terms of leveraging some of
your solutions, what are some of

the things that you would be able
to enable Fintechs to do, say,

What can you help them
with in that respect?

Yeah, so I think over the next
two to three years, there's going

to be a lot of changes as it
pertains to using like AI, right?

So AI overviews Google, how that's looking
at using chat GTP and chat GTP search.

There's going to be a
lot of those changes.

And I think that Yext is making
sure we stay ahead and be at

So with those partners, with the, not
only just the aggregators out there,

but the different ways that we can make
sure that you found, because ultimately

consumer behavior changes all the time,
and you need to be wherever people are.

So I think that's something that Yext
is always looking to, when Yext was

first, brought in, it was to essentially
become the digital Yellow Pages.

And Yellow Pages is a little
old school now, right?

But as things change and
become more fragmented, it's

And then I think, the really big thing
that I see is us enhancing the space.

You hear this every time I go into a
large wealth group, or they talk about

not only, customer experience, but they
talk about hey, the advisor experience,

we need to get one login to do everything.

Yext is really going to be the only
one out there that's going to be able

to do that with the breadth of data
aggregators, but also the, whether it's

tech search, social, listings, Reviews,
all of those things in one place.

It's really interesting just hearing
you talk about some of the things.

You mentioned the idea of the challenge
of changing consumer behaviors.

You talked about a number
of enabling technologies.

You talked about multiple
channels and platforms.

I'm curious, in terms of dealing with
all of that, how does Yext manage the

dual challenge of being both relevant
and innovative at the same time?

But I think that's one of the biggest
things, though, is we make sure

And I think one of the, It gets too far
ahead of this, but if you think about it

we're at a, a conference, Finovate, right?

It's in the name of the financial,
it's very geared towards that.

But we know that financial
institutions are not always the

And it's not anything bad, it's
just they've got to be risk averse,

But we work with some of the largest
automotive companies, largest

And when we see what they're looking at,
that usually means like we need to get

ahead of that for not only them, but then
think about how we're going to do this in

We're constantly looking at
what's going to help now.

But if we're only helping for now,
we're probably doing ourselves

So it's always, it's a layer of
both, but it's really taking a lot

of industry trends and trying to
blend them to figure out what's next.

I'm wondering, we've talked a
lot about things in general.

Could you maybe give us a success story
that kind of helps us people, or helps

people, our viewers, understand a little
bit more about some of the ways that Yext

Join Stuart Greer, Vice President of Enterprise Sales at Yext, as he discusses the challenges faced by financial service companies in digital knowledge management and how Yext leverages AI and innovative technologies to stay ahead. 