WIDE0015_Walid Faza-intierview_1.mp4

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srme_walid_faza_interview (1080p).vtt

ENGLISH

{{00:00:03}}
srme_walid_faza_interview (1080p):
My name is Walid Faza.

{{00:00:06}}
I'm a partner and a chief operating
officer at MSA Capital and our

{{00:00:11}}
regional franchise is called MSA Novo.

{{00:00:23}}
I think value creation
is extremely important.

{{00:00:25}}
First of all, more so in this part of the
world than maybe others, just because it's

{{00:00:31}}
a nascent ecosystem, which means that the
companies themselves need a lot of help

{{00:00:36}}
to get to where they need to go, either
in terms of technology transfer, in terms

{{00:00:40}}
of data, the use of data and innovation.

{{00:00:43}}
In terms of attracting the proper
talent that they need to do what

{{00:00:47}}
they choose scale and to grow.

{{00:00:50}}
And the onus is on some of the investors
such as ourselves that have the right

{{00:00:55}}
relationships and strategic partnerships
that can take them to where they

{{00:00:58}}
need to go in terms of scalability,
in terms of opening up access to new

{{00:01:01}}
markets even in terms of strategically.

{{00:01:05}}
Fundraising for them and helping them
identify where the exits and where

{{00:01:09}}
potential M& A opportunities are.

{{00:01:11}}
So it's a very wide pool to talk
about value creation, but at almost

{{00:01:16}}
every level it's extremely important
to identify what these companies

{{00:01:22}}
need and then address their needs.

{{00:01:24}}
And it's very specific to the different
countries that they're operating in,

{{00:01:28}}
the different cultures that they have to
address, even the company culture itself.

{{00:01:32}}
Okay.

{{00:01:33}}
And then be ready for a liquidity event
or to grow and make some value into

{{00:01:39}}
the company and for their investors.

{{00:01:47}}
Excellent question.

{{00:01:48}}
I think every stakeholder might value
values differently, what matters to them.

{{00:01:55}}
And let's take it from the
entrepreneur side of things.

{{00:01:58}}
Obviously it's to build value into
the company, meaning the valuation

{{00:02:02}}
of the company, the size, the growth,
the impact that the company has.

{{00:02:07}}
Especially on its goods and
services that it's offering.

{{00:02:10}}
And I think as that grows, there is
value for the investor that is also

{{00:02:14}}
looking to return its capital that
it has invested into the company.

{{00:02:19}}
And then going into the LPs and the
investors that invested into the fund,

{{00:02:23}}
they're looking for a specific return.

{{00:02:25}}
But they're also today looking at a
different kind of bottom line, which

{{00:02:29}}
is not just money and dollars return
driven, but also impact driven values.

{{00:02:35}}
Thanks a lot.

{{00:02:35}}
Which means sustainability, which
means SDG goals, which means gender

{{00:02:40}}
equality and a whole slew of new KPIs
that they have to meet in order to make

{{00:02:47}}
sure that their investment strategies
are aligned with what they're doing.

{{00:02:50}}
And then there's overall value in
terms of increasing the GDP of the

{{00:02:53}}
country and the goods and services,
and maybe exports coming out of there.

{{00:02:58}}
I think specifically in the middle East,
there's a lot of values that inherent

{{00:03:02}}
to the region that have yet to be.

{{00:03:05}}
taken to their full
potential and exported.

{{00:03:08}}
A lot of it has to do with,
culture, religion, generosity,

{{00:03:15}}
the way that hospitality is used.

{{00:03:18}}
And I think it's a different way
of looking at business, right?

{{00:03:20}}
So it's not just the cutthroat way
of doing business that may be akin

{{00:03:25}}
to what the Western model looks
like, but a more thoughtful Middle

{{00:03:29}}
Eastern model that encompasses a
lot more Then just the bottom line,

{{00:03:41}}
Saudi Arabia is the largest GCC country,
35 million people, lots of impact that it

{{00:03:48}}
could do in terms of access to markets.

{{00:03:50}}
And in this part of the world,
exits happen based on scale.

{{00:03:55}}
And if Saudi Arabia is not a
core part of your market, then

{{00:03:59}}
you really don't have anything.

{{00:04:00}}
So on a regional level, it's
extremely important on a global level.

{{00:04:04}}
We're seeing that Saudi has
opened up with their vision 2030.

{{00:04:08}}
They're they're open for foreign direct
investment to come in, but also their

{{00:04:14}}
sovereign wealth investments for the
region, but also internationally as well.

{{00:04:18}}
So I think they've elevated themselves
into a massive global player that matters

{{00:04:24}}
in the macro and the micro environment.

{{00:04:27}}
And the evolution that has
taken place over the past five

{{00:04:30}}
years has been phenomenal.

{{00:04:33}}
The amount of capital that has
come in, the amount of interest

{{00:04:35}}
that has come in, the amount of
startups that have started there.

{{00:04:37}}
The ministries that are pushing the agenda
to modernize, to be able to bring in top

{{00:04:44}}
technologies, whether it's space tech
or artificial intelligence or gaming.

{{00:04:49}}
And I think the youth of the country are
no longer willing to stay silent and be

{{00:04:56}}
secondary to what their aspirations are.

{{00:04:58}}
So their voices want to be heard.

{{00:05:00}}
They want to become global players,
both on the cultural side of things,

{{00:05:03}}
on the technological side of things,
and they really want things to matter.

{{00:05:07}}
So there's this incredible
awakening moment that has happened.

{{00:05:10}}
And we're feeling that today on all
levels, both on the corporate side, the

{{00:05:15}}
sovereign wealth side, as well as the
family office side, this new generation

{{00:05:19}}
that's coming up and pushing the envelope
of what Saudi has to bring to the world.

srme_walid_faza_interview (1080p):
My name is Walid Faza.

I'm a partner and a chief operating
officer at MSA Capital and our

I think value creation
is extremely important.

First of all, more so in this part of the
world than maybe others, just because it's

a nascent ecosystem, which means that the
companies themselves need a lot of help

to get to where they need to go, either
in terms of technology transfer, in terms

In terms of attracting the proper
talent that they need to do what

And the onus is on some of the investors
such as ourselves that have the right

relationships and strategic partnerships
that can take them to where they

need to go in terms of scalability,
in terms of opening up access to new

Fundraising for them and helping them
identify where the exits and where

So it's a very wide pool to talk
about value creation, but at almost

every level it's extremely important
to identify what these companies

And it's very specific to the different
countries that they're operating in,

the different cultures that they have to
address, even the company culture itself.

And then be ready for a liquidity event
or to grow and make some value into

I think every stakeholder might value
values differently, what matters to them.

And let's take it from the
entrepreneur side of things.

Obviously it's to build value into
the company, meaning the valuation

of the company, the size, the growth,
the impact that the company has.

Especially on its goods and
services that it's offering.

And I think as that grows, there is
value for the investor that is also

looking to return its capital that
it has invested into the company.

And then going into the LPs and the
investors that invested into the fund,

But they're also today looking at a
different kind of bottom line, which

is not just money and dollars return
driven, but also impact driven values.

Which means sustainability, which
means SDG goals, which means gender

equality and a whole slew of new KPIs
that they have to meet in order to make

sure that their investment strategies
are aligned with what they're doing.

And then there's overall value in
terms of increasing the GDP of the

country and the goods and services,
and maybe exports coming out of there.

I think specifically in the middle East,
there's a lot of values that inherent

taken to their full
potential and exported.

A lot of it has to do with,
culture, religion, generosity,

And I think it's a different way
of looking at business, right?

So it's not just the cutthroat way
of doing business that may be akin

to what the Western model looks
like, but a more thoughtful Middle

Eastern model that encompasses a
lot more Then just the bottom line,

Saudi Arabia is the largest GCC country,
35 million people, lots of impact that it

And in this part of the world,
exits happen based on scale.

And if Saudi Arabia is not a
core part of your market, then

So on a regional level, it's
extremely important on a global level.

We're seeing that Saudi has
opened up with their vision 2030.

They're they're open for foreign direct
investment to come in, but also their

sovereign wealth investments for the
region, but also internationally as well.

So I think they've elevated themselves
into a massive global player that matters

And the evolution that has
taken place over the past five

The amount of capital that has
come in, the amount of interest

that has come in, the amount of
startups that have started there.

The ministries that are pushing the agenda
to modernize, to be able to bring in top

technologies, whether it's space tech
or artificial intelligence or gaming.

And I think the youth of the country are
no longer willing to stay silent and be

They want to become global players,
both on the cultural side of things,

on the technological side of things,
and they really want things to matter.

So there's this incredible
awakening moment that has happened.

And we're feeling that today on all
levels, both on the corporate side, the

sovereign wealth side, as well as the
family office side, this new generation

that's coming up and pushing the envelope
of what Saudi has to bring to the world.