Meet the expert...
Vice President & Principal at KS&R
Marketing Research Executive with 25 years experience guiding clients on new product/service development, personas, fraud and financial crime assessment and the customer journey. Skilled at qualitative and quantitative research as a professional moderator and ethnographer applying creative approaches to unlock drivers of customer behaviors and decision processes. Authored a number of White Papers, including those highlighting the ongoing fraud risks to retailers, e-commerce merchants, financial services and lending firms.