Don Abraham

Don Abraham leads Kantar’s Foresight, Brand and Innovation consulting work, where he oversees the overall direction and growth of the practice, as well as leads select client engagements. Don is the lead architect of the Kantar COVID Scenarios. Prior to joining Kantar, Don has held senior leadership roles in a range of strategy and innovation consultancies. He is a 20-year consulting veteran from agency and think tanks and began his career as an new product development consultant before joining E&Y. His experience also includes management posts at Innovaro, Ipsos Strategy3 and board positions at multiple non-profits. A frequently featured speaker and commentator on trends and new business innovation, Don has won multiple awards for his client work, and delivered keynotes at international conferences. Don graduated from Franklin & Marshall College with a B.A. in Political Science.