Meet the expert...
Senior Vice President, Marketing and Communications at Purdue University
R. Ethan Braden serves as the Vice President of Marketing at Purdue University where he leads a central marketing staff of 60 individuals who cultivate, excite and unite a world-class marketing community and develop, execute, evolve and protect the University’s brand strategy to enhance national and global visibility, engage alumni and donors, and recruit the very best students, faculty, staff and research partners. Previously, Ethan served Eli Lilly & Company for more than a decade in a variety of senior marketing and sales leadership roles in the US and throughout the Emerging Markets, managing some of Lilly’s and the pharmaceutical industry’s largest, life-changing brands, such as Cymbalta, Zyprexa, Prozac, Trulicity and Jardiance. Ethan was twice named Lilly Marketer of the Year. Ethan earned his Bachelor’s of Arts in Economics and Spanish from Willamette University (Salem, Oregon) and his MBA in Marketing and Management from the University of Notre Dame. Ethan lives in West Lafayette, IN, with his wife, Betsy, and their three-year-old son, Benjamin.