Meet the expert...

Garsen Yap

Director, Business Model Innovation

Garsen Yap
Garsen is a consumer driven marketing leader with a proven track record of success building brand equities, creating insight driven marketing campaigns and innovative new products. Garsen started his career in top consumer packaged goods companies such as Procter & Gamble and SC Johnson working in the US, Canada and globally. He also has deep consumer healthcare experience on well loved consumer brands (Centrum, ChapStick, Crest, Windex, Pledge and Swiffer) as well as regulated pharmaceutical brands (Advil, Celebrex, Lyrica and Viagra). Most recently, he has been pioneering Agile Learning at GAF where he is charged with creating disruptive new businesses and unlocking new opportunities for growth. Garsen is also very passionate about leadership development. He has founded Asian Colleague Resource groups in multiple companies and has received national recognition for several unique Asian leadership programs at Pfizer.
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