Creating single-use, disposable content should be a crime

08 Apr 2022
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Creating single-use, disposable content should be a crime

08 Apr 2022
About the speaker
  • Carlijn Postma
    Carlijn Postma
    Author, speaker and founder of The Post, agency for content marketing at The Post
    Carlijn Postma lives and breathes content marketing. She shares her unique approach as a speaker and in her books. As founder of The Post, a leading content marketing agency in the Netherlands, she works on amazing cases. As member of the ICMF, International Content Marketing Forum, she strives to further professionalize the field of content marketing in Europe. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an oft-requested speaker at international events. In 2017, she was chosen as Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing.

Key takeaways

Content created to serve one campaign without considering audience needs is a waste of money and resources.

Building a solid audience is more important than meeting immediate sales targets.

Being ready with the right content at the right time and place is extremely hard. Investing in sustainable serial content is essential to maintain relevance and keep audiences engaged.