Name: What HSBC has learnt about innovating across different cultures
Uploaded: 2023-02-08T12:45:29.268Z
Duration: 132.26
Description: HSBC's Dax Grant describes the benefits of innovating to tailor services to customers in different regions.

Case Study_Geographical Awareness and Disruptive Innovation at HSBC_V2.vtt

English

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We have more than one objectives around innovation and
we're very, very keen to center around our customers

{{00:00:06}}
and give our customers new and interesting experiences
and new ways to access their services with ourselves.

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So often that comes with the way things have been done
historically, but equally we partner and learn with a lot of

{{00:00:20}}
organizations to look at how to reimagine that experience.

{{00:00:24}}
I'm taking it both globally, but also we
will look regionally within certain centers.

{{00:00:30}}
So really starting to look at how we innovate to, to respect
local cultures and how we innovate within one region may

{{00:00:37}}
be very different to how we innovate in another region.

{{00:00:40}}
Because our customers are very different as well.

{{00:00:42}}
So it's trying to leverage a little bit of both.

{{00:00:44}}
And the exciting thing is there's an opportunity to be able to do that
and leverage the scale of HSBC but also do that in a measured way.

{{00:00:53}}
So we keep our stability across the globe.

{{00:00:58}}
We're always up for innovation.

{{00:01:00}}
We will always look at new ways of approaching things.

{{00:01:04}}
We are also very precious about our customer experience.

{{00:01:07}}
So we do want to make sure it's absolutely right.

{{00:01:10}}
So we will always be careful as to where we focus.

{{00:01:14}}
We devote a lot of energy to explore new ideas, explore new
ways of thinking, not only from a customer mindset, but also.

{{00:01:21}}
It's really motivating for our colleagues around the
organization, learning about new things and getting the

{{00:01:27}}
opportunity to creatively put ventures together and ideas
together and come up with new ways of working, whether that's

{{00:01:34}}
internally in the organization, internal innovation or external
innovation is something that we encourage across the globe.

{{00:01:41}}
Yeah.

We have more than one objectives around innovation and
we're very, very keen to center around our customers

and give our customers new and interesting experiences
and new ways to access their services with ourselves.

So often that comes with the way things have been done
historically, but equally we partner and learn with a lot of

organizations to look at how to reimagine that experience.

I'm taking it both globally, but also we
will look regionally within certain centers.

So really starting to look at how we innovate to, to respect
local cultures and how we innovate within one region may

be very different to how we innovate in another region.

Because our customers are very different as well.

So it's trying to leverage a little bit of both.

And the exciting thing is there's an opportunity to be able to do that
and leverage the scale of HSBC but also do that in a measured way.

So we keep our stability across the globe.

We will always look at new ways of approaching things.

We are also very precious about our customer experience.

So we do want to make sure it's absolutely right.

So we will always be careful as to where we focus.

We devote a lot of energy to explore new ideas, explore new
ways of thinking, not only from a customer mindset, but also.

It's really motivating for our colleagues around the
organization, learning about new things and getting the

opportunity to creatively put ventures together and ideas
together and come up with new ways of working, whether that's

internally in the organization, internal innovation or external
innovation is something that we encourage across the globe.

HSBC's Dax Grant describes the benefits of innovating to tailor services to customers in different regions.

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Dax Grant

CIO of Global Operations

Dax discusses the multiple types of innovation that is aimed to benefit customer service

Section 1: What are the main objectives to the different types of innovation at HSBC?

A breakdown of how HSBC effectively innovates