Hacking your DIY research limitations

28 Jun 2021
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Hacking your DIY research limitations

Hacking your DIY research limitations

28 Jun 2021

Key takeaways

Mobile ethnography may post some visual limitations.

Level set expectations for viewers for ethnography.

Stay connected with customers to find out how they're reacting to current situations and how it's influenced their behaviors.

Use the lean startup, strategyzer approach.

If you have limitations like budget, time, or headcount your research, insights, innovation & product development don't have to suffer.

Go non-traditional and go out of your comfort zone.

Test and re-test and unite.