Horizn: How to get customers using your innovations

21 Jun 2021
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Horizn: How to get customers using your innovations

21 Jun 2021
About the speaker
  • Steve Frook
    Steve Frook
    VP of Sales at Horizn
    As SVP of Sales at Horizn, Frook works closely with financial institutions to significantly increase adoption and awareness of new and existing innovations.

Key takeaways

Only 30% of banks' new digital innovations reach the intended adoption level.

Focus on the human side of digitalisation.

Provide simulators to walk people through your new digital features.

Make the innovations easy to find via Google search.