Experienced content marketers are proud–and rightly so. Proud of their ability to ideate, craft, research, write, and edit. We've honed our abilities, found our voice, and built our consistent presence. We are critical of crap content and would NEVER use artificial intelligence to write for us.

Never say never, my friends.

ChatGPT and GPT-4 have taken the content marketing world by storm, and many of us are concerned about what this means for brands, agencies, and content marketing teams. But there is so much more available to content marketers today.

It is possible to take advantage of what AI has to offer while maintaining pride in storytelling. You can reconcile feelings of excitement because you saved time and scaled a project faster with the nagging voice thinking you're cutting corners with AI. You can write your content from start to finish on your own, but use AI to repurpose and create short-form content, social media shares, and more. It's not all or nothing–it will always be content marketer + machine.

With 10+ years in content marketing over a 30-year career, Cathy has spent the last 2+ years slowly integrating smarter AI-powered technologies into her day, leaving more time for human connection, creativity, and strategy…and she'd love to share that journey with you.