Why personalization matters

28 Jun 2021
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Why personalization matters

Why personalization matters

28 Jun 2021
About the speakers
  • Vincent Bezemer
    Vincent Bezemer
    SVP of Americas at Backbase
    Vincent Bezemer advises large enterprises, primarily banks and insurance companies on all continents on how to make their digital ambitions a reality. Often they have many challenges, like existing legacy systems and silo-ed architectures. He helps them by designing digital transformation programs which are feasible, tailored, creative and have instant business value. Vincent is responsible for the expansion of the Backbase footprint in North America and by making sure existing customers are extremely satisfied, the market is familiar with our offering and prospects become believers.
  • David Penn
    David Penn
    Research Analyst at Finovate
    David Penn has 20 years of experience as a writer, blogger, and journalist covering the financial markets, small business, and technology. One half of the research team at Finovate.com, he authors Finovate Global, a weekly look at fintech in developing markets around the world.

Key takeaways

Personalization - in terms of understanding your customer - is crucial to discovering what matters to them when they start engaging with you for a certain product.

Any behavioural data you have or can procure is crucial to helping you get this understanding.

Secondly, can you offer prospective or existing clients the ability to customise your product so you can better address their needs?

Backbase's "engagement banking platform" frees banks from rigid lines-of-business silos and allows them to make better use of modern fintech approaches and datasets.