How to drive customer actions and build trust through engagement marketing

28 Mar 2022
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How to drive customer actions and build trust through engagement marketing

How to drive customer actions and build trust through engagement marketing

28 Mar 2022
About the speaker
  • Ali Orlando Wert
    Ali Orlando Wert
    Director of Content Strategy at SmartBug Media
    Ali Orlando Wert is an award-winning marketing leader passionate about building loyal audiences and driving measurable results through content marketing. Ali built a content marketing program from scratch at Frontline Education that was recognized as the Project of the Year and Best Content Marketing Program by the Content Marketing Awards. Ali currently serves as a Director of Marketing Strategy at SmartBug Media, a globally recognized intelligent inbound marketing agency, where she guides her clients towards audience-centric messaging and content strategy for optimum results.

Key takeaways

Engagement marketing is not about meeting your audience's needs so you can be successful, is about meeting your audience's needs so they can be successful.