Meet the Chief Content Officer: Ann Handley

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Meet the Chief Content Officer: Ann Handley

About the speaker
  • Ann Handley
    Ann Handley
    Chief Content Officer at MarketingProfs
    ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.

Key takeaways

CCOs must be able to communicate clearly with their own team, other C-Suite executives, and the external world.

A passion for content is crucial to being a CCO, alongside a desire to keep learning and staying up to date with trends.