Name: Pinkaloo: Making charitable giving easier
Uploaded: 2021-07-30T11:36:07.233Z
Duration: 428.8

Ben Mullins - pinkaloo Demo (2019).mp4

Pinkaloo.vtt

English

{{00:00:00}}
Hi everyone.

{{00:00:00}}
Gideon Taub, founder and CEO of Pinkaloo, we have Daniel
Gardner here, our COO who will be running today's demo for us.

{{00:00:08}}
Pinkaloo's white label modern giving represents an opportunity to
attract new banking, customers and members as well as more deeply

{{00:00:15}}
connect with your current customers around an area that they are
deeply, deeply passionate about and truly care about strongly.

{{00:00:23}}
At the same time, your banking institution can make
more money and hit your KPIs while directly powering

{{00:00:29}}
the charitable giving of your customers and members.

{{00:00:32}}
Daniel and I created the company and founded it because we
didn't feel like we had the right tools to budget for our giving,

{{00:00:38}}
to identify local charities that aligned with our passions
to securely and safely, digitally donate to any charity in

{{00:00:45}}
the country or to collaborate with other community members.

{{00:00:48}}
We had access to savings accounts, health savings accounts,
401ks, and realized that a similar tool for managing

{{00:00:54}}
our giving would solve the pain points that we face and
solve the pain points that a lot of our peers also face.

{{00:01:01}}
So with that, we created a white label solution that allows
financial institutions like yourselves, to be able to

{{00:01:07}}
engage with those customers and reach them in a new way.

{{00:01:11}}
As you can see here, as I started, the introduction made a
donation to a organization near and dear to my heart autism speaks.

{{00:01:18}}
One of the many configurable elements of our solution is actually the
reigning icons and emojis that come down on the confirmation screen.

{{00:01:25}}
We actually updated those to many of the
logos of folks in the audience today.

{{00:01:28}}
Just to show how configurable the solution is, if you see your
logo up there, we'd love to chat with you later today as well.

{{00:01:34}}
But let's take it back to the beginning to show
how one of your customers ends up making that

{{00:01:37}}
meaningful donation directly within your experience.

{{00:01:41}}
So, when you're looking at here is a user who's
already created their account and logged in.

{{00:01:46}}
There's two different ways that we can partner with you.

{{00:01:48}}
You can use our white label, user experience, or
we can expose APIs and allow you to build your own

{{00:01:53}}
experiences directly into your tools, however you want.

{{00:01:57}}
When we do integrate with you, we want to be as tightly
integrated into those digital banking experiences as possible.

{{00:02:03}}
Often times I framing our solution within, within your apps.

{{00:02:06}}
The last piece I'll highlight here is that we initially built
modern giving with millennials in mind, folks who are actively

{{00:02:13}}
giving truly passionate about causes and wanting to be aligning
with companies and banks specifically that are giving back.

{{00:02:20}}
However, we've been amazed since we launched in 2017 at the
adoption by mid-career gen X folks who are already giving

{{00:02:27}}
actively itemizing their tax receipts and looking for an easier
and more simple way for them to be able to manage their giving.

{{00:02:34}}
So let's take you through a few typical use cases.

{{00:02:37}}
One of the pain points that a lot of users voiced to us is that
they know over the course of the year, they want to donate $500.

{{00:02:43}}
They don't necessarily know what organizations they want to support.

{{00:02:46}}
So the recurring contributions are an easy way to set
aside $50 each month have that be contributed into their

{{00:02:52}}
charitable giving account and then later allow them
to figure out what organizations they want to donate.

{{00:02:57}}
They know that they're going to hit their goals and
later they can choose to support those organizations.

{{00:03:01}}
If we click into the tax documents for a moment, It's a really
easy way for folks to access their tax documents at any time.

{{00:03:09}}
One of the great things about these accounts is that individuals
receive their tax receipt immediately when they fund it.

{{00:03:14}}
For those of you in the audience, familiar with donor advised funds.

{{00:03:17}}
These are actually many democratized donor advised funds that
banks can now offer to their customers and you'll be happy to

{{00:03:23}}
know that deposit stay on balance sheet while they remain in
the accounts before they're ultimately distributed out as well.

{{00:03:30}}
Coming back to the, to the giving feed, under my activity,
individuals get a full review of all of their charitable activity.

{{00:03:36}}
That's both contributions into their accounts as well
as donations that they've made out of their account.

{{00:03:42}}
And you'll see here, we realized that while powering your
customers and members, charitable giving is really important.

{{00:03:48}}
Ultimately for this to be a massive win.

{{00:03:50}}
We also need to be helping you hit
other KPIs that are, that are important.

{{00:03:53}}
So you'll see here, I've opted in to have my debit
card swipes rounded up as a way to both fund my

{{00:03:57}}
account and drive more interchange fees on your end.

{{00:04:00}}
And I've also received a couple incentives that the bank chose
to offer, a welcome bonus for referring a friend who signed

{{00:04:06}}
up as well as a direct deposit bonus for setting up direct
deposit for the first time to help you drive more deposits

{{00:04:12}}
and more engagement with some of your other products as well.

{{00:04:15}}
If you switch over to the community giving feed for
a moment, this is a place for members to be able

{{00:04:19}}
to share their donations with other communities.

{{00:04:22}}
Security is top of mind and privacy top of mind.

{{00:04:24}}
So it never shows anyone's last name never shows how much
they donated, but it's just a way for them to show that

{{00:04:29}}
these organizations are near and dear to their heart.

{{00:04:32}}
It's a way for other community members to discover
organizations, particularly local ones, again,

{{00:04:36}}
that they may not have known existed beforehand.

{{00:04:38}}
However, if I want to do some browsing or if I want to have a
certain charity in mind, I can come into the discovery section.

{{00:04:44}}
Those three cards you see again, configured by your organization.

{{00:04:47}}
These can be charities that your bank has donated to in
the past, or has a relationship with, or could even be

{{00:04:52}}
an opportunity to highlight non-profit banking customers.

{{00:04:55}}
But one, again, one typical use case we see is people wanting
to give to things that matter and are impactful to them.

{{00:05:01}}
So, as an example, let's say that I've been taking
my family and pet to the parks for years and

{{00:05:06}}
years and I want to find a local organization.

{{00:05:08}}
That's helping to beautify the parks locally, where I live
within a few miles of our zip code here and so quickly

{{00:05:13}}
it whittles down the over 1 million charities that are
in the database, every 5 0 1 C3, every school district

{{00:05:20}}
in the country to find a few options I can click in.

{{00:05:23}}
I can get an overview of the work.

{{00:05:24}}
This organization does.

{{00:05:25}}
I can get links to their social media profiles and
even a sense of their financial standing based on their

{{00:05:30}}
filings with the IRS and then if I do want to go ahead
and make that donation, it's just a few more clicks.

{{00:05:35}}
I can choose how much I want to donate.

{{00:05:37}}
If I want to do it on a one-time or on a recurring
monthly basis, I can specify a purpose, if needed.

{{00:05:43}}
More importantly, based on feedback from customers, I can immediately
turn it in to a crowd fundraising campaign where I can say by

{{00:05:50}}
the end of the month, I want to raise $500 for this organization.

{{00:05:53}}
And it's a way for me to then engage friends and
family members and why this is cool for you all.

{{00:05:58}}
It has then becomes a customer acquisition channel.

{{00:06:00}}
So as I finished the donation and go ahead and share that out
with other community members, your brand is front and center.

{{00:06:07}}
So that as those friends and family who might
not be customers today, participate, it's a way

{{00:06:11}}
for you to have a customer acquisition channel.

{{00:06:16}}
So as you can see here, we'll still
have your branding front and center.

{{00:06:20}}
Coming back to the demo real quickly, we don't have time to dive
into it today, but we have a pretty rich suite of insights tools.

{{00:06:27}}
Your staff to be able to administer the program for marketing
folks, to be able to understand the data and insights that

{{00:06:34}}
their program is driving as well, so that's always available.

{{00:06:37}}
So I'll end with, if you were involved with designing
strategies for new customer acquisition, or for figuring

{{00:06:44}}
out ways to become the primary banking relationship
with your customers, we'd love to speak with you.

{{00:06:48}}
Please come and find us downstairs.

{{00:06:49}}
Appreciate the time, thank you.

Gideon Taub, founder and CEO of Pinkaloo, we have Daniel
Gardner here, our COO who will be running today's demo for us.

Pinkaloo's white label modern giving represents an opportunity to
attract new banking, customers and members as well as more deeply

connect with your current customers around an area that they are
deeply, deeply passionate about and truly care about strongly.

At the same time, your banking institution can make
more money and hit your KPIs while directly powering

the charitable giving of your customers and members.

Daniel and I created the company and founded it because we
didn't feel like we had the right tools to budget for our giving,

to identify local charities that aligned with our passions
to securely and safely, digitally donate to any charity in

the country or to collaborate with other community members.

We had access to savings accounts, health savings accounts,
401ks, and realized that a similar tool for managing

our giving would solve the pain points that we face and
solve the pain points that a lot of our peers also face.

So with that, we created a white label solution that allows
financial institutions like yourselves, to be able to

engage with those customers and reach them in a new way.

As you can see here, as I started, the introduction made a
donation to a organization near and dear to my heart autism speaks.

One of the many configurable elements of our solution is actually the
reigning icons and emojis that come down on the confirmation screen.

We actually updated those to many of the
logos of folks in the audience today.

Just to show how configurable the solution is, if you see your
logo up there, we'd love to chat with you later today as well.

But let's take it back to the beginning to show
how one of your customers ends up making that

meaningful donation directly within your experience.

So, when you're looking at here is a user who's
already created their account and logged in.

There's two different ways that we can partner with you.

You can use our white label, user experience, or
we can expose APIs and allow you to build your own

experiences directly into your tools, however you want.

When we do integrate with you, we want to be as tightly
integrated into those digital banking experiences as possible.

Often times I framing our solution within, within your apps.

The last piece I'll highlight here is that we initially built
modern giving with millennials in mind, folks who are actively

giving truly passionate about causes and wanting to be aligning
with companies and banks specifically that are giving back.

However, we've been amazed since we launched in 2017 at the
adoption by mid-career gen X folks who are already giving

actively itemizing their tax receipts and looking for an easier
and more simple way for them to be able to manage their giving.

So let's take you through a few typical use cases.

One of the pain points that a lot of users voiced to us is that
they know over the course of the year, they want to donate $500.

They don't necessarily know what organizations they want to support.

So the recurring contributions are an easy way to set
aside $50 each month have that be contributed into their

charitable giving account and then later allow them
to figure out what organizations they want to donate.

They know that they're going to hit their goals and
later they can choose to support those organizations.

If we click into the tax documents for a moment, It's a really
easy way for folks to access their tax documents at any time.

One of the great things about these accounts is that individuals
receive their tax receipt immediately when they fund it.

For those of you in the audience, familiar with donor advised funds.

These are actually many democratized donor advised funds that
banks can now offer to their customers and you'll be happy to

know that deposit stay on balance sheet while they remain in
the accounts before they're ultimately distributed out as well.

Coming back to the, to the giving feed, under my activity,
individuals get a full review of all of their charitable activity.

That's both contributions into their accounts as well
as donations that they've made out of their account.

And you'll see here, we realized that while powering your
customers and members, charitable giving is really important.

We also need to be helping you hit
other KPIs that are, that are important.

So you'll see here, I've opted in to have my debit
card swipes rounded up as a way to both fund my

account and drive more interchange fees on your end.

And I've also received a couple incentives that the bank chose
to offer, a welcome bonus for referring a friend who signed

up as well as a direct deposit bonus for setting up direct
deposit for the first time to help you drive more deposits

and more engagement with some of your other products as well.

If you switch over to the community giving feed for
a moment, this is a place for members to be able

to share their donations with other communities.

Security is top of mind and privacy top of mind.

So it never shows anyone's last name never shows how much
they donated, but it's just a way for them to show that

these organizations are near and dear to their heart.

It's a way for other community members to discover
organizations, particularly local ones, again,

that they may not have known existed beforehand.

However, if I want to do some browsing or if I want to have a
certain charity in mind, I can come into the discovery section.

Those three cards you see again, configured by your organization.

These can be charities that your bank has donated to in
the past, or has a relationship with, or could even be

an opportunity to highlight non-profit banking customers.

But one, again, one typical use case we see is people wanting
to give to things that matter and are impactful to them.

So, as an example, let's say that I've been taking
my family and pet to the parks for years and

years and I want to find a local organization.

That's helping to beautify the parks locally, where I live
within a few miles of our zip code here and so quickly

it whittles down the over 1 million charities that are
in the database, every 5 0 1 C3, every school district

in the country to find a few options I can click in.

I can get links to their social media profiles and
even a sense of their financial standing based on their

filings with the IRS and then if I do want to go ahead
and make that donation, it's just a few more clicks.

If I want to do it on a one-time or on a recurring
monthly basis, I can specify a purpose, if needed.

More importantly, based on feedback from customers, I can immediately
turn it in to a crowd fundraising campaign where I can say by

the end of the month, I want to raise $500 for this organization.

And it's a way for me to then engage friends and
family members and why this is cool for you all.

It has then becomes a customer acquisition channel.

So as I finished the donation and go ahead and share that out
with other community members, your brand is front and center.

So that as those friends and family who might
not be customers today, participate, it's a way

for you to have a customer acquisition channel.

So as you can see here, we'll still
have your branding front and center.

Coming back to the demo real quickly, we don't have time to dive
into it today, but we have a pretty rich suite of insights tools.

Your staff to be able to administer the program for marketing
folks, to be able to understand the data and insights that

their program is driving as well, so that's always available.

So I'll end with, if you were involved with designing
strategies for new customer acquisition, or for figuring

out ways to become the primary banking relationship
with your customers, we'd love to speak with you.

Pinkaloo helps banks and employers attract and retain the best customers and employees by directly powering their philanthropy. Current tools don’t match how modern donors want to manage their giving. Pinkaloo’s white-label Modern Giving provides a solution that allows our customers to maximize engagement with their employees and customers and to power the philanthropy in the communities that they serve.