The importance of customer centricity

17 Feb 2022
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The importance of customer centricity

The importance of customer centricity

17 Feb 2022

Key takeaways

"Customers expect personalised experiences everywhere, including from their financial institutions."

The fintech industry must create services and products that are highly customisable and personalised in order to build a customer-centric culture.

Companies must invest and innovate with data to develop these products.