The secret to great video marketing

31 Mar 2022
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The secret to great video marketing

31 Mar 2022
About the speaker
  • Amy Balliett
    Amy Balliett
    Senior Fellow of Visual Strategy at Material
    Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company—a candy store and ice cream parlor—at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building. Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Key takeaways

Nearly by all audiences prefer visual content over other formats.

Most people say that watching a video encourages them to buy a product or service.

Don't go after the everyman - speak specifically to your most likely audience.

To achieve the highest level of interaction, you must create high-quality videos that go beyond what your viewers can do by themselves.