Understanding food trend prediction and industry forecasting
Understanding food trend prediction and industry forecasting
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Description
In a fast-moving food and drink landscape, spotting what’s next is more than a guessing game--it’s a strategic skill.
Trend analysis helps brands make sense of change, anticipate what’s coming, and act with purpose.
Charles Banks, Co-founder of The Food People, breaks down how trends emerge, why the ‘why’ behind them matters, and how insight drives innovation that lasts.
Table Of Contents
What signals do you look for when identifying a trend?
Banks explains the comprehensive approach The Food People use to identify and predict food and drink trends.
Can a trend's influence be global?
Banks shares the similarities and differences of how food and drink trends spread globally but adapt locally based on cultural preferences.
How does social media affect trends?
Banks shares how social media helps the spread of food and drink trends.
How far ahead do you forecast trends?
Banks shares that forecasting trends requires a balanced timeframe, far enough ahead to guide strategy, but close enough to remain actionable.
What makes a trend transformative?
Banks shares that the most powerful trends resonate on a deeper level, offering more than just novelty, they carry meaningful emotional appeal.
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