Understanding the power of brand intimacy

02 Dec 2021
Progress: NaN%
Current Time 0:00
|
Duration Time 0:00

Understanding the power of brand intimacy

02 Dec 2021
About the speaker

Key takeaways

The relationships customers have with brands are the same as with people, reciprocal and fluid

Companies with strong brand intimacy perform better than the F500 and S&P

Understand the archetypes of brand identities