Lee Odden has long held the belief that what can be searched can be optimized and takes a holistic view of search marketing to deliver experiences across the customer lifecycle. As co-founder of B2B marketing agency, TopRank Marketing, Lee has been recognized by the Wall Street Journal, The Economist and Forbes. He's an active advocate of optimizing for people before search engines having presented in 19 different countries, blogged over 1.4 million words and authored the book Optimize, published by Wiley. When not marketing Lee is probably running, eating or traveling.