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Change-makers

Case Study

The technology sector is under increasing pressure to reduce its contribution to global greenhouse gas emissions. And as big tech companies race to be the first to net zero, the solutions they are finding aren't always the most obvious for tech giants.
Meta, while looking at how they power and run their data centres, is also focusing on how they build them. Research scientists Amruta Sudhalkar, and Julius Kusuma are using AI to help them find concrete mixes which are strong enough for the job but offer a vastly reduced carbon footprint. And what they have found might have much wider implications for construction everywhere.

Amruta Sudhalkar

Sustainability Program Manager	

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Julius Kusuma

Principal Research Scientist

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How Meta is using AI to reduce carbon footprint

Carbon Mitigation

Expert Insight

A well-made marketing campaign's impact on the public can change people's behaviour, so why not use marketing's powers to tackle the most urgent problems in our society?
Karen McFarlane and Mark Harrison are both passionate leaders who believe in a better world. In this video they share inspiring examples of how marketing has been used for good. 

Karen McFarlane

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Mark Harrison

Founder

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Could marketing be used to change the world?

Inspiration

The green gauge

Explainer

The amount of plastic in circulation worldwide is expected to double over the next 20 years thanks to the material's versatility and cost effectiveness. But the manufacture of plastics has a huge carbon footprint, and post-use plastic waste has become a major threat to marine ecosystems.

In recent years, a number of more sustainable plastics have come to market, but do they really address the problems?

In this episode of The Green Gauge, Josh Jacobs from WAP Sustainability assesses whether these new products are the answer to our everyday reliance on plastics.

Josh Jacobs

Director of Sustainability 

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How sustainable can plastics really be?

Resources

In less than a decade banking has changed beyond recognition. For many, the local branch has been replaced by an app and neo banks now compete with the big, high street names for customer loyalty. Theodora Lau's work focuses on developing financial ecosystems to better meet the needs of all customers. So what does she see as the opportunities and challenges facing banking in the next 10 years?

Theodora Lau

Founder  

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Better banking for the future

Future of Finance

Editor's Picks

One thing I can change

Best Practice

Climate change is happening, and we will need to change with it. In a world full of uncertainty, what's one thing you can change in order to make your business more sustainable?

B-Corp certification proves a business has made a true and all-encompassing commitment to sustainability, helping them stand out to customers invested in sustainable futures.

Chris Schaffner, Founder and CEO of The Green Engineer Inc., reveals what is involved in the rigorous certification process, and outlines some of the more unexpected benefits of achieving B-Corp status.

Chris Schaffner

CEO and Founder

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One thing I can change: Become a B-Corp

Tools & Frameworks

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Content Marketing World

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Creativity can be learned, and everyone can develop good copy. One Led Inc's Lead Copywriter Brianne Dromey showed us a complete framework on how to ace the process and write unique headlines.

Brianne Dromey

Lead Copywriter

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How to craft killer headlines

Content Strategy

Music mogul, philanthropist and entrepreneur Percy Miller shares his journey from hip hop artist to serial entrepreneur with a multi-million dollar business legacy.
In this exclusive sit-down interview at The Market Research Event in Nashville, Miller explores how influential hip hop culture has become, and the ways in which bridging the gap between corporate America and hip hop can bring about mutual wins. 

Percy Miller

Music mogul, businessman & philanthropist

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Bridging the gap between hip hop and corporate America

Growth Strategy

My Big Idea to Fix...

The global wealth gap has rapidly widened due to the pandemic, deepening economic inequalities. What can be done to tip the scales in a more balanced direction?

We asked fintech fanatic Ghela Boskovich if she could solve this problem with one big idea. Follow along as she provides her eloquent blueprint for tackling this issue. 

Ghela Boskovich

Head of Europe, FDATA 

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My big idea to fix wealth inequality

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Gen Z on Streamly

Gen Z

Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance?
One of the most influential names in fintech, David Brear, kicks off our "Gen Z" series by exploring how the behaviors and attitudes of this changemaker generation will require financial services to reinvent themselves. 

David Brear

CEO & Co-Founder 

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Gen Z: Reshaping the future of banking

Marketing to the youth

Gen Z plays a big part in the growing popularity of new video-based social platforms. Brands today are expected to have a social media presence and follow video trends to connect with younger audiences. But jumping on just any trend has its risks. How can brands cater to this audience while ensuring these trends fit them authentically?
LinkedIn influencer Viveka von Rosen talks about her experience engaging an audience of 1 billion knowledge workers--sharing fundamental tricks and tips to help brands engage this younger audience and optimise sales. 

Viveka von Rosen

Chief Visibility Officer

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How to ride the crest of a viral trend

Capturing Gen Z's attention and getting their loyalty is getting harder. Anastasia Pelot talks about her role in understanding the trends and insights generated by research at Ypulse. 

Anastasia Pelot

Content & Marketing Manager

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Understanding Gen Z in consumer research

Tools & Methodology

Gen Z is at the helm of the digital landscape, innovating trends and redefining what it means to be engaging. Known for being the 'visual generation', it's more important than ever for brands to create visually engaging experiences that meet their needs. 
Lenox Powell, Content Director at Semrush, pinpoints how to best reach this visual generation and why authenticity is key to getting it right. 

Lenox Powell

Content Director

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How to reach the visual generation

Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance?
In this new episode of our "Gen Z" series,  author of best-selling books about digital age, the creator of "The Finanser" and the most influential person in tech in UK Chris Skinner emphasises financial literacy to have a more secure future and sketches out the upcoming prospects like gamifying banks. 

Chris Skinner

CEO 

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Gen Z: Gamify your way to financial security

"To build great products you need to first learn your customers so you can provide the needs they are looking for" in the era of changing consumer behavior business's need to adapt how they cater for the new two generations

Vivek Bedi

Author

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How can we build for millennials and Gen Z?

Customer Experience

Leadership

Focus on Leadership

My Story

After fleeing Nazi Germany as a child refugee, Dame Stephanie Shirley faced a crusade of feminism in the workplace, took on the all-encompassing challenge of starting a business overnight and created one of the best special schools in Britain. 
Defying the odds, Dame Shirley has become a trailblazer for women in business and a pioneer of information technology. 
"I was never going to let them get me down."

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