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Make it Make Sense

Explainer

What is a token? And why and how would you tokenise something? In this episode of Make It Make Sense Nick Kerigan, Head of Innovation at Swift, will tell you everything you need to know about tokenisation.

Nick Kerigan

Head of Innovation

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What is tokenisation?

Investing

Expert Insight

In less than a decade banking has changed beyond recognition. For many, the local branch has been replaced by an app and neo banks now compete with the big, high street names for customer loyalty. Theodora Lau's work focuses on developing financial ecosystems to better meet the needs of all customers. So what does she see as the opportunities and challenges facing banking in the next 10 years?

Theodora Lau

Founder  

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Better banking for the future

Future of Finance

What if you organised your marketing content in the same way you organise your personal possessions? Karen Hesse is on a mission to organise content chaos and says everything starts with a good audit - or rather, a Marie Kondo-style audit!

Karen Hesse

Founder and CEO

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The Kondo method: Tidy up your content

Content Management

Without good housekeeping, we can quickly be left with huge archives of content and data that bring zero return.
In the second part of The Kondo method interview, Karen Hesse explains the process of keeping content fresh and performing while reducing costs and improving returns.

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The Kondo method: Create housekeeping habits

Most watched

The challenges facing the world include an ageing population and climate change, says Bayer's Priscilla Beal. But using data science and technology can make sustainability a reality.

Priscilla Beal

Global Head of Partnerships 

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How data science and technology can help feed the world

Tools & Methodology

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Music mogul, philanthropist and entrepreneur Percy Miller shares his journey from hip hop artist to serial entrepreneur with a multi-million dollar business legacy.
In this exclusive sit-down interview at The Market Research Event in Nashville, Miller explores how influential hip hop culture has become, and the ways in which bridging the gap between corporate America and hip hop can bring about mutual wins. 

Percy Miller

Music mogul, businessman & philanthropist

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Bridging the gap between hip hop and corporate America

Growth Strategy

Christopher pulls from his experience and what 3 steps he thinks are integral to build an innovation team.

Christopher Bailey

Principal Professional Services Consultant 

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How to build an innovation team in three steps

Leadership & Teams

Best Practice

Jeff LoCastro, Founder and CEO of Neener Analytics,  talks us through the importance of small data and the pitfall of big data.

Jeff LoCastro

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Why small data is so important

Strategy

Discover

Creative content, production and top tools to help you engage your customers.

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Marketing

Digital Market for Results author Chris N. Cheetham-West gives us a quick guide on the easy wins - and the most common mistakes - when designing your page for higher conversion.

Chris Cheetham-West

Founder & President

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A quick guide to high conversion landing pages

Optimisation

Event Session

Search engine optimisation (SEO) is a vital marketing tool to increase the visibility of your company or brand. But many SEO practices are overly complex and out-of-date. As a link building expert with 15 years of experience, Dale Bertrand explains how to develop a winning SEO strategy by focussing on the purpose of your link building, rather than just the content.

Dale Bertrand

Content and SEO Strategist

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Boost your SEO with purpose-driven link building

Content Strategy

Case Study

In the last few years, engagement on social media has become an increasingly valuable success metric. Businesses invest millions to build organic relationships with their customers through social media. How would you handle a small scale customer that needs help during a pandemic? Social media consultant Shane Shaps walks us through a case about how to create engagement through employees.

Shane Shaps

President and Founder 

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How Employee Engagement Can Tell a Better Story

Where do you keep your images, audio files, videos and other media assets? If the answer is that you don't really know then maybe it's time for Digital Asset Management (DAM). In this video Andi Robinson explains why you need DAM, how to choose the right one and how to make sure the implementation goes smoothly.

Andi Robinson

Global Digital Content Leader

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Transform the way you manage digital assets

Brand strategist Carlijn Postma sets herself up as an investigator into what she calls 'single-use disposable content'. In this engaging short film, she explains why its use is ineffective and expensive and presents us with the idea of 'binge marketing'.

Carlijn Postma

Author, speaker and founder of The Post, agency for content marketing

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Creating single-use, disposable content should be a crime

Leadership

My Story

After fleeing Nazi Germany as a child refugee, Dame Stephanie Shirley faced a crusade of feminism in the workplace, took on the all-encompassing challenge of starting a business overnight and created one of the best special schools in Britain. 
Defying the odds, Dame Shirley has become a trailblazer for women in business and a pioneer of information technology. 
"I was never going to let them get me down."

Dame Stephanie Shirley

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Child refugee turned tech mogul

Inspiration

Meet the Leaders

Few roles offer a view across the entire landscape of a business. But Financial Officers need complete strategic insight if they are going to get the numbers right, and that means accessing all areas.
In this quick guide for aspiring finance professionals, Glenn Cooke explains the key facets of the role and shares the personal traits that helped guide his journey to Chief Financial Officer at Informa Connect.

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