In this breakout session, veteran B2B podcaster Bernie Borges will discuss 7 key benefits for B2B brands to consider a podcast as a key element of their content strategy. A podcast can be an extremely effective tool for building differentiated brand awareness, establishing brand thought leadership, generating leads, attracting and retaining talent, building deeper relationships with customers, and growing your email list.

A podcast can be a valuable part of a B2B content strategy. Benefits range from building differentiated brand awareness and thought leadership, to generating leads and attracting and retaining top talent. By leveraging the power of podcasts, B2B brands can deepen their relationships with customers and grow their business in new and exciting ways.