ABE: Where analytics, behavioural science and customer experience interact

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ABE: Where analytics, behavioural science and customer experience interact

About the speaker
  • Danny Bull
    Danny Bull
    Chief Behaviour Officer at Yellow
    Danny is a highly experienced digital leader with expertise in technology, data and analytics, customer experience, and behavioural science. He ran a successful agency for 12 years before selling the company to a larger agency, then leading the digital team for the £20m turnover agency. He's also founder of the purpose-driven healthy snacking brand, Düng, where he has a mission to help end child hunger by feeding 1 million kids a year.

Key takeaways

ABE stands for analytics, behavioral science and customer experience and the model uses the three things together.

Creating a 360 model allows for real-time feedback on what is working.

Whatever model you use, consistency os the key to understanding the results.