ABE: Where analytics, behavioural science and customer experience interact
ABE: Where analytics, behavioural science and customer experience interact
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Description
Marketers don't always agree on the best way to get results. But many would agree that having a model helps with consistency and focus on the end goal. Here Danny Bull, Danny Bull, Chief Behaviour Officer at Yellow, explains the ABE model and how it can be used to drive sales.
Table Of Contents
What is the marketing model ABE
Bull explains the model and how it uses analytics to understand customers, optimises experiences, and applies behavioral science techniques for improvement.
The real world showcase
Bull illustrates successful applications of the tool, showcasing its effectiveness in elevating customer experiences and boosting sales.
Multiplying the success
The speaker expresses a hopeful outlook on marketers adopting similar models to ovoid overwhelm, with numerous approaches and data flooding the field.
Balanced priority
The speaker agrees that all aspects should be given equal weight but stresses the importance of looking at the big picture.
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