ABE: Where analytics, behavioural science and customer experience interact

Name: ABE: Where analytics, behavioural science and customer experience interact
Uploaded: 2023-12-08T14:58:48.457Z
Duration: 293.36
Description: Marketers don't always agree on the best way to get results. But many would agree that having a model helps with consistency and focus on the end goal. Here Danny Bull, Danny Bull, Chief Behaviour Officer at Yellow, explains the ABE model and how it can be used to drive sales.

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ABE: Where analytics, behavioural science and customer experience interact

CX Customer Journey Audience Behaviour

About the speaker

Danny BullChief Behaviour Officer at Yellow