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Anthropology in finance: How can the study of human cultures benefit banks?

Anthropology in finance: How can the study of human cultures benefit banks?

27 Feb 2024|Finovate
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PREVIEW
Dr Anette BroløsDr Anette BroløsDirector Co-founder at Finthropology

Anette is an experienced speaker, facilitator, and network leader working with strategic innovation, open finance and partnerships.. Anette has extensive work experience in financial innovation including six years as CEO in Copenhagen FinTech Innovation and Research. She is the author of several reports and blogs on financial services and inclusion. She holds an industrial PhD in collaborative innovation and has a background in economics. She is an EwPN Research Network Co-Lead.

Description

Anette Brolos, Director and Founder of Finthropology, joins us at FinovateEurope 2024 and reveals the customer insights banks have been missing all along. Is hard data enough to understand your customers? Or could you do something more to get to know them? Find out why qualitative data is crucial to understand customer behaviours in this interview.

Table Of Contents
Why banks and financial institutions struggle to be customer centric
How can financial institutions align themselves with their customers’ needs?
Qualitative research: What can be done to fill in those gaps?
How are fintechs influencing customer experience in financial services?
What are the next steps for banks?
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