Description
Anette Brolos, Director and Founder of Finthropology, joins us at FinovateEurope 2024 and reveals the customer insights banks have been missing all along. Is hard data enough to understand your customers? Or could you do something more to get to know them? Find out why qualitative data is crucial to understand customer behaviours in this interview.
Table Of Contents
Why banks and financial institutions struggle to be customer centric
How can financial institutions align themselves with their customers’ needs?
Qualitative research: What can be done to fill in those gaps?
How are fintechs influencing customer experience in financial services?
What are the next steps for banks?
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