Name: Best way to build a research brand
Uploaded: 2022-09-23T12:43:05.519Z
Duration: 86.92
Description: As a business, you'll need a long-term strategy that will bring all of your efforts together to build and reinforce your brand. What are the most key factors to consider when establishing a successful market research brand? Erin Barber shares her perspective on this important question, based on her 20-years of experience in C+R Research.

Best way to build a research brand.vtt

English

{{00:00:24}}
We are all researchers.

{{00:00:25}}
We are not salespeople, so we don't
have a salesforce or a sales staff.

{{00:00:29}}
So everything that we do is our
research, that's our sales, right?

{{00:00:33}}
It's the product that we
deliver to our clients.

{{00:00:37}}
That's what keeps them coming back.

{{00:00:38}}
We are a relationship company, and I
think that everything that we do gets

{{00:00:43}}
to the heart of that, from the way
that we treat our clients with great

{{00:00:47}}
client service, to the way that we
bring the deep insights into everything

{{00:00:51}}
that we do so that they make sure
that they're getting, actionable work.

{{00:00:58}}
That all comes to us building
those relationships with those

{{00:01:02}}
clients and making them feel
like they're a partner of ours.

{{00:01:05}}
And we do that from the time,
everything that we are as a culture

{{00:01:08}}
internally to everything that we
do externally with our clients.

{{00:01:11}}
And I think that's a part
of what's really helped our

{{00:01:14}}
building, our brand be successful
is living that relationship

{{00:01:18}}
building throughout all of that.

We are not salespeople, so we don't
have a salesforce or a sales staff.

So everything that we do is our
research, that's our sales, right?

It's the product that we
deliver to our clients.

We are a relationship company, and I
think that everything that we do gets

to the heart of that, from the way
that we treat our clients with great

client service, to the way that we
bring the deep insights into everything

that we do so that they make sure
that they're getting, actionable work.

That all comes to us building
those relationships with those

clients and making them feel
like they're a partner of ours.

And we do that from the time,
everything that we are as a culture

internally to everything that we
do externally with our clients.

And I think that's a part
of what's really helped our

building, our brand be successful
is living that relationship

Best Practice

As a business, you'll need a long-term strategy that will bring all of your efforts together to build and reinforce your brand. What are the most key factors to consider when establishing a successful market research brand? 
Erin Barber shares her perspective on this important question, based on her 20-years of experience in C+R Research.

thumbnail_Erin Barber.jpg

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Erin Barber.jpg

Erin Barber

Senior Vice President/Partner 

Barber shared helpful tips for establishing a successful market research brand. Instead of just trying to sell something, she suggested paying attention to the client relationships and focusing intensely on the knowledge.