Blending the power of empathy with data science

21 Feb 2022
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Blending the power of empathy with data science

Blending the power of empathy with data science

21 Feb 2022
About the speaker
  • Nick Graham
    Nick Graham
    VP Insights & Analytics at PepsiCo Beverages North America
    Nick Graham leads the Insights & Analytics team for PepsiCo North America Beverages. His team is responsible for fueling a consumer-led growth agenda for our beverages portfolio, helping to deliver winning creative, innovation, and activation ideas that are data-driven and rooted in deep consumer empathy.

Key takeaways

"By blending the power of empathy, storytelling, and human science with algorithms, big data and data science, we can really unlock much more powerful and actionable insights."

Traditional business challenges do not allow for specific, and more human, issues to be solved.

Pre-Covid survey details how consumers have increasing expectations of empathy from brands and organisations.

"If we start with the wrong question, the data insights won't matter."