Blending the power of empathy with data science
Blending the power of empathy with data science
21 Feb 2022
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Description
Nick Graham, VP Insights and Analytics at PepsiCo, discusses how the company have embedded a culture of empathy and consumer-centricity across their organisation. He argues that the traditional business problem-solving process can be short-sighted and inward-looking.
Table Of Contents
How to embed a culture of empathy within your organisation
Graham discusses how companies frame business questions and the importance of asking the right questions in order to receive the right answers.
PepsiCo's intervention points
How to turn your business questions into people questions.
The principles of getting to a "people question"
Targeting your question to a specific audience and identifying the behaviours that you wish to influence are two principles that help turn a business question into a people question.
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