Blending the power of empathy with data science

21 Feb 2022
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Blending the power of empathy with data science

21 Feb 2022

Key takeaways

"By blending the power of empathy, storytelling, and human science with algorithms, big data and data science, we can really unlock much more powerful and actionable insights."

Traditional business challenges do not allow for specific, and more human, issues to be solved.

Pre-Covid survey details how consumers have increasing expectations of empathy from brands and organisations.

"If we start with the wrong question, the data insights won't matter."