With over 25 years of expertise in the food and drink industry, Gareth is renowned for driving brand success. As the former Head of Marketing at Weetabix, he led the long-term brand strategy for one of Britain's most iconic cereals. He has also held key marketing roles for major brands like John Smith's, Bulmers, Lurpak, and Arla, gaining experience in both local and international markets.

His career highlights so far are buying a racehorse for John Smith’s, introducing Bulmers fruit ciders and launching the viral "Beanz on Bix" campaign, which bagged awards, got mentioned in the House of Commons and practically broke the internet. His innovative approach also included partnerships like the one between Weetabix and the Football Association's senior men's and women's teams.