The overall benefit of bringing analytics and insights together is getting a larger, integrated picture of consumers.

Artificial Intelligence is a tool for pre-analysis. Not a solution in itself.

Some changes in the way market research is conducted post-pandemic will remain. Others have to go back to face to face.

Balanced samples and diverse views coming from the same conversations are critical to guarantee diversity.

The overall industry has to address the challenge of retaining talent more than attracting it.