Connecting market research and product management
Connecting market research and product management
20 Dec 2021
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Description
The pandemic's quick adjustments to consumer behaviour have substantial consequences for market research. Companies benefit from deep connections with market researchers. Jill Larson addresses how the customer experience and agility are some of the most vital aspects of the industry, followed by highlights about critical capabilities and market trends.
Table Of Contents
Introduction
Larson shares her experience in the sector as well as her enthusiasm for product branding and market research.
Challenges that businesses face
Market disruptions and rapid change have an impact on all firms during the pandemic. Larson outlines the significant obstacles, which include shifting customer expectations in general.
Critical capabilities in market research
Agility and flexibility are becoming increasingly vital as firms attempt to adapt to a rapidly changing environment. Furthermore, Larson underlines the importance of being proactive and understanding brand perceptions to add value to a firm.
Tips for new organizations in the market research industry
For new enterprises in the field, Larson points out the necessity of choosing the proper partner. The companies will evolve and learn together with the suitable partner, which will benefit both parties.
Next steps with AI
Market researchers and product leaders can build strategies based on AI's ability to go through large amounts of data and develop a deeper understanding of it all. And they continue to benefit from AI's ability to obtain insights more rapidly, allowing them to take action faster and efficiently.
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