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Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content

Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content

28 Sep 2023
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Content CreationRepurposing
Regina Lynn PreciadoRegina Lynn PreciadoSr. Director, Content Strategy Solutions at Content Rules, Inc.

Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help our customers adopt structured content successfully. Regina helps organizations implement content reuse and automation, deliver personalized experiences at scale, and prepare for natural language generation and AI. Regina’s customers include tier 1 companies in pharma, biotech, high-tech, manufacturing, and financial services. She is a frequent speaker and author. Her latest book is “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale” (XML Press, 2021) with co-author Val Swisher. She lives a dogspotting lifestyle. Her professional goal is to work a picture of her dog into every presentation, in a seamless and logical way.

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Description

Todays digital marketing technology stack makes it easy to create and deliver enormous amounts of content. Unfortunately, it's also easy to create too much content. It's easy to lose track of content. And it's easy to waste content by holding on to it long past its expiry date, "just in case." To manage content at a global scale, you need to create a content ecology that embraces a mindset of content consciousness. By reducing waste and caring for your digital environment, you can help keep content assets relevant, easy to find, and truly valuable to the enterprise. Our objective in this session is to share best practices and innovative new ideas for managing your content effectively.

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