While LOTS of content is created, much of it may not get the attention it deserves. With more than 7.5 million blog posts being published each day in 2023 (via Earthweb Jan. 2023), how does your content stand out? Meanwhile, the average cost of a B2B content asset can be thousands of dollars. But - are enough people seeing or reading the content you work so hard to create? If you want more potential prospects to consume your content, using PR (or earned media) is one way to increase its visibility. This session will teach you how to leverage an earned media approach to get more attention for your owned media (= content). We'll cover how to decide which pieces of content make the best candidates to be pitched as earned media, as well as best practices for reaching out to journalists and publications who may be interested in publishing your owned media. We'll also discuss what to do once you secure earned media coverage. We'll address these points and more in this session that will provide strategies, tips and tools so that you can make the most of every piece of content you create.