Crack influencer marketing in the B2B space
Crack influencer marketing in the B2B space
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Description
Think of influencers and you probably think of minor celebrities endorsing fashion or beauty products. But could influencer marketing actually be the most potent tool in your B2B marketing box? After all, who better to boost leads and brand awareness than our own customer advocates? Ashley Zeckman, VP of Strategy & Customer Success at Onalytica, emphasises the power of B2B influencer marketing and sheds light on how to make it work for you.
Table Of Contents
Embrancing influencer marketing
According to Zeckman, B2B marketers should embrace influencer marketing due to the crucial role of trust in purchasing decisions.
B2B vs. B2C influencers
Zeckman highlights the importance of finding true experts in their fields who bring real-world experience and credibility.
B2B influencers and brand credibility
B2B influencers enhance brand credibility and this approach, according Zeckman, builds trust with the audience.
B2B influencer strategies
Zeckman describes the strategy of creating influencer programs with specific objectives, ensuring they include trustworthy voices in industry-related content.
Finding the right influencers
According Zeckman, finding B2B influencers is complex, requiring consideration of alignment in point of view, audience, and brand safety.
Ensuring the right impact
Zeckman shares how the B2B influencer programs you need will depend on the business KPIs you are trying to reach - different kind of influencers are needed for different points in the funnel.
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