Crack influencer marketing in the B2B space

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Crack influencer marketing in the B2B space

About the speaker
  • Ashley Zeckman
    Ashley Zeckman
    VP Strategy & Customer Success at Onalytica
    Ashley is the Vice President Strategy and Customer Success for Onalytica. In addition to finding innovative ways to showcase the exceptional work of her team, she drives strategy for influencer and content programs for mid-size and enterprise B2B clients.

Key takeaways

B2B marketing requires significant investment and numerous content pieces to influence buyers.

Partnering with industry-trusted influencers is a key strategy for building connections and navigating the buyer's journey.

When influencers promote a brand, their viewpoint should be familiar to their audience, reinforcing credibility.