Jason Falls is one of the leading thinkers in the digital marketing space with a particular focus on influencer marketing. He is a practitioner as a strategist for Cornett, an agency in Lexington, Ky.; a journalist covering the industry for Entrepreneur and hosting his own podcast on the topic; and is a niche influencer himself. He's the author of three books, executive producer of a podcast network, and loves sports, bourbon and his family. Not in that order.

Lenox is the Content Director at Semrush. She‘s a seasoned content marketer and strategist with over 10 years of experience in B2B & B2C writing, editing and content leadership. When she isn‘t reading, learning or thinking about all things content, she can likely be found on a hiking trail in her home state of Colorado.

Deanna Ransom is Founder & CEO of A.R.I.A. Partners, a fractional CMO and former President of Women in Revenue with 20 years of leadership within both B2B and non-profit sectors, recently receiving the 2022 Titan Women in Business Gold Award for Female Executive of the Year. She is an executive leader and speaker that has consistently exceeded targets & driven efficient growth powering inclusive high-performance cultures, cross functional teams and communities. Deanna is a content creator that has also authored by-lines or been featured in publications such as Business Insider, Fast Company, Fortune, and Essence.