Name: Finding Agile partners
Uploaded: 2022-09-23T13:02:41.487Z
Duration: 143.03
Description: The Agile strategy helps avoid loss of time and resources and decreases the risk in the market research field. With an Agile partnership, your company could create a huge advantage. But how to find the right partner for it? As an experienced sales leader, Kandice Coltrain features valuable insights into Agile partnerships and how to find "the one".

Agile partners.vtt

English

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Hi, I'm Jordan Thorne and
we're here at TMRE 2021.

{{00:00:31}}
Today I'm joined by Candice Coltraine.

{{00:00:32}}
She's with AYTM.

{{00:00:33}}
Candice, thanks for joining us.

{{00:00:35}}
Thank you so much for having me.

{{00:00:36}}
You're welcome.

{{00:00:37}}
So maybe you can tell us a little
bit about your role and the company.

{{00:00:40}}
So I'm VP of global sales at AYTM.

{{00:00:43}}
AYTM is an end to end
consumer insights platform.

{{00:00:46}}
So it really ties together three
crucial aspects of research.

{{00:00:50}}
One being global integrated
panel, two is a very sophisticated

{{00:00:54}}
survey platform, and three is
a flexible service model that

{{00:00:57}}
allows for us to jump in and
help you when help is needed.

{{00:01:01}}
I wanted to talk a bit about Agile.

{{00:01:03}}
Agile's no longer a buzzword
and it's here to stay.

{{00:01:06}}
What are some of the things
that you recommend when

{{00:01:08}}
considering Agile partners?

{{00:01:09}}
I would say for those that attend
TMRE and hear these interviews

{{00:01:12}}
afterwards, and you know, you're
thinking about some of the education,

{{00:01:16}}
what you've learned from the event.

{{00:01:17}}
One of the crucial things that I
hear a lot from clients is, you

{{00:01:21}}
know, we understand that we need to
make a shift to agile, but with who?

{{00:01:26}}
What differentiates all of those
suppliers that are in the exhibit hall?

{{00:01:29}}
And I usually respond with
tell me what your needs are.

{{00:01:33}}
What are the challenges that
you're being faced with.

{{00:01:35}}
So when you go into calls with
suppliers, make sure you understand

{{00:01:39}}
those, bring those to the table
and see how they respond to

{{00:01:42}}
those, to ensure that need is
going to be met by that supplier.

{{00:01:47}}
Secondly, is the partnership.

{{00:01:49}}
So while a lot of us provide
incredible technology, technology

{{00:01:53}}
can really only be as good as the
partnership at the support behind it.

{{00:01:57}}
You know, when you're
looking to onboard new

{{00:01:59}}
technology, there's training.

{{00:02:02}}
There's who was able to develop
and build that technology?

{{00:02:07}}
There's experts behind the scenes
that are doing that for you.

{{00:02:10}}
So challenge those suppliers, ask
those difficult questions and that's,

{{00:02:14}}
I think truly how you'll be able
to identify the right partnership.

Hi, I'm Jordan Thorne and
we're here at TMRE 2021.

So maybe you can tell us a little
bit about your role and the company.

AYTM is an end to end
consumer insights platform.

So it really ties together three
crucial aspects of research.

One being global integrated
panel, two is a very sophisticated

survey platform, and three is
a flexible service model that

allows for us to jump in and
help you when help is needed.

Agile's no longer a buzzword
and it's here to stay.

What are some of the things
that you recommend when

I would say for those that attend
TMRE and hear these interviews

afterwards, and you know, you're
thinking about some of the education,

One of the crucial things that I
hear a lot from clients is, you

know, we understand that we need to
make a shift to agile, but with who?

What differentiates all of those
suppliers that are in the exhibit hall?

And I usually respond with
tell me what your needs are.

What are the challenges that
you're being faced with.

So when you go into calls with
suppliers, make sure you understand

those, bring those to the table
and see how they respond to

those, to ensure that need is
going to be met by that supplier.

So while a lot of us provide
incredible technology, technology

can really only be as good as the
partnership at the support behind it.

You know, when you're
looking to onboard new

There's who was able to develop
and build that technology?

There's experts behind the scenes
that are doing that for you.

So challenge those suppliers, ask
those difficult questions and that's,

I think truly how you'll be able
to identify the right partnership.

Expert Insight

The Agile strategy helps avoid loss of time and resources and decreases the risk in the market research field. With an Agile partnership, your company could create a huge advantage. But how to find the right partner for it? 
As an experienced sales leader, Kandice Coltrain features valuable insights into Agile partnerships and how to find "the one".

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Kandice Coltrain

VP Global Sales

Using Agile partnerships to your advantage could be the game-changing differentiator your company has been seeking. 
One of the vital steps towards finding the right partner is to understand the needs and capabilities clearly. Coltrain underlines the value of challenging potential partners to see whether they are capable of providing the right solutions.