Four steps to finding your brand's sound
Four steps to finding your brand's sound
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Description
Have you ever thought about the effect that a good piece of music can have on your mood? Or how irritating bad music can be? Now apply that to your brand and you'll realise how important it is to get your audio identity just right. We spoke to sonic branding guru and Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, Roscoe Williamson, to get his guide on how to create the right sound for your brand.
Table Of Contents
Research strategy
Learn how Williamson begins researching a brand's sonic identity. This involves cataloguing any sound the brand already has, understanding the target audience, and analysing competitors' sound strategies.
Moodboarding & production
Williamson highlights the importance of sound palettes as an integral part of the process, identifying and creating original assets that align with the essence of the brand or product.
Governance & deployment
In this phase of the process, Williamson explores the strategic application of sound across various aspects of the business, ensuring that the brand essence remains consistent while adapting to different uses.
Review and iteration
In this final phase, Williamson describes the performance of the brand sound in the market and making sure the audio brand is kept up to date.
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