Jo is an award-winning communications specialist with 20 years of experience delivering brand and corporate strategy, crisis communications, stakeholder engagement and thought leadership campaigns. Jo returned to Perth after 15 years in London, where she led integrated teams across corporate, consumer, and business to business for one of the UK’s largest communications consultancies. At Purple, Jo works with clients in fast-paced and complex industries including mining, energy, financial services, property, education, and technology. Recent client experience includes Sandfire, University of Notre Dame, RFDS WA, Emirates, and Visa. Jo established the agency’s Social Impact practice to help organisations communicate their sustainability journey. Passionate about innovation, ESG and developing customer-centric campaigns to drive behavioural change, Jo helps clients to engage with key stakeholders and make a positive impact on communities.