Future Trends: Keeping pace with Changing Customers in a Post-pandemic world
Future Trends: Keeping pace with Changing Customers in a Post-pandemic world
05 Nov 2021
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Description
Customer preferences are rapidly changing towards more health conscious, natural products--especially after Covid. Companies are trying to catch up to the trend in order to maintain or enhance their market shares. Justin Coates, Consumer Insights and Marketing Leader at Eastman, goes through the market trends in a post Covid environment, backed up by global consumer surveys.
Table Of Contents
Introduction
Chapter 1: Trend 1-Fix the future
In China, government and companies work together to become a catalyst for sustainable habits.
Environmentally-friendly cleaning products and alternative protein production are two examples of how the companies are changing towards "creating a better world".
Chapter 2: Trend 2-Convenience Connoisseurs
The other element is economic. As we are entering the second global recession, seemingly Gen Z generation's habits are changing in terms of the electronic space, apparel shopping, and usage patterns.
Growth in the re-sell market, second hand, and vintage products is remarkable.
Chapter 3: Trend 3-Back to Basics
There is a distinct increase in desire for simple, organic, fresh, natural materials and ingredients.
Based on the market researches, US consumers plan to create or maintain a "safe space" in their home in the coming year.
Chapter 4: Trend 4-7-Layer Transparency
Consumers want to trust the brands and companies that they're purchasing from. Consumer trust requires more information, knowledge and transparency.
Coates summarizes a few key actions to rebuild trust for your company such as, not only identifying leading industries for your brand but also looking across other industries to follow up the trends.
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