Gen Z: Win over next-gen's banking decisions through AI

Name: Gen Z: Win over next-gen's banking decisions through AI
Uploaded: 2022-04-13T13:49:55.041Z
Description: Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance? In this new episode of our "Gen Z" series global fintech influencer Xavier Gomez underlines how AI has a place in every step of winning over Gen Z banking customers.

12 Apr 2022

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Xavier GomezCo-Founder and COO at INVYO

Xavier Gomez is founder and Chief Operating Officer of INVYO. In 2017, he founded INVYO, a SaaS company that uses machine learning and Natural Language Processing (NLP) to empower human intelligence with big data in Finance. He is regular columnist on BFM Business TV (french CNBC TV) about Fintech and Finance. According to Onalytica, he is one of top global fintech influencers in financial technologies.

Before INVYO, Xavier worked for banks, in Credit Suisse, as Director, in different top management positions (wealth management and Investment banking) between London, Paris and Zurich, and in Pictet as global multi-asset portfolio manager.

Xavier has a master's degree from ISC – Institut Supérieur du Commerce (Master Graduate School Management – Finance) in 2000. He holds a certification from the Massachusetts Institute of Technology (MIT) specialization Fintech (2016) and is a graduate of HEC Paris in Private Equity (Leadership Executive program in Private Equity in partnership with France Invest - French Association of Private Equity) in 2017.

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Description

Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance? In this new episode of our "Gen Z" series global fintech influencer Xavier Gomez underlines how AI has a place in every step of winning over Gen Z banking customers.

Table Of Contents

New buzz: Super-apps and finfluencers

Super-apps became more than just an Asian craze. Customers all over the world are yearning for conveniences like the ones they provide. The "Creator economy" will be a huge business in the coming years thanks to the growing prevalence of fintech influencers. The impact new technologies and finfluencers has on increasing financial literacy is varied depending on the generation. However, a win-win for all.

Threats to neobanks

Community managers and social media could provide the leverage that neobanks require to combat the threat of rapidly shifting Gen Z demand.

Create loyalty

To build loyalty, you must first get to know your customers. AI aids in better understanding their demands, allowing your firm to provide the correct service at the right moment, every time.

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