Gen Z: Win over next-gen's banking decisions through AI

12 Apr 2022
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Gen Z: Win over next-gen's banking decisions through AI

12 Apr 2022

Key takeaways

Gen Z's focus shifted to finance during the pandemic, particularly to digital asset investments.

Super-apps have begun to gain traction outside of Asia, however, there are still lingering doubts in European and US markets.

The "creator economy" is an emerging trend thanks to fintech influencers.

For neobanks, social media could be a highly effective tool for adapting to changing community demands.