Going global: How to market your brand internationally
Going global: How to market your brand internationally
About the speaker
Key takeaways
Being relevant locally won't mean changing everything, but you will need to adapt some of your branding for the local market.
Lack of listening and cultural imposition can often lead to failed marketing efforts in new markets.
It's not only your marketing strategy that needs consideration - you may need to adjust others parts of your business plan too .