Going global: How to market your brand internationally

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Going global: How to market your brand internationally

About the speaker
  • Allyson Stewart-Allen is a renowned advisor, author, speaker, educator and NED whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances and corporate education. A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

Key takeaways

Being relevant locally won't mean changing everything, but you will need to adapt some of your branding for the local market.

Lack of listening and cultural imposition can often lead to failed marketing efforts in new markets.

It's not only your marketing strategy that needs consideration - you may need to adjust others parts of your business plan too .