Justin James joined HIF in mid 2020, bringing with him a wealth of experience in senior executive positions across Health Insurance and Financial Services, most recently with Private Health Insurer Bupa. In his eight years as Director of Customer Growth and Director of Risk & Conduct with Bupa, Justin pioneered an ethical approach to performance and remuneration. Before moving into the Private Health Insurance industry, Justin held several senior executive and leadership roles in the Financial Services sector, including at the National Australia Bank, Commonwealth Bank and ANZ Bank. On his arrival at HIF Justin set about renewing confidence across the HIF community and improving the value HIF members receive from their cover with a keen focus on access and choice. Justin and HIF are keen supporters into studies relating to the health benefits of medicinal cannabis and other emerging therapies targeting mental health treatments. In addition to being CEO of HIF, Justin is Chair of Allevia, an NDIS services provider and a NED with the AMA (WA).