How can banks stay competitive under threat from tech entrants?

11 Apr 2022
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How can banks stay competitive under threat from tech entrants?

How can banks stay competitive under threat from tech entrants?

11 Apr 2022
About the speaker
  • Alfredo Rubina
    Alfredo Rubina
    VP Financial Services EMEA at SoftServe
    Alfredo Rubina leads SoftServe’s financial services industry vertical in EMEA, including business development, sales and delivery. He has 25 years of international experience in enterprise technology and software sales, business development, and general management in the financial services industry. In his previous position Alfredo managed strategy and go-to-market as Head of IHS Markit’s Digital business in EMEA and Latin America, with full P&L responsibility for the business and its successful growth. Before IHS Markit, he was with Interactive Data Managed Solutions AG for more than 15 years, establishing and expanding the digital business into a leading global provider of bespoke solutions for the financial industry. Prior to this, he was also with investment banking sector and the German retail banking and savings bank organizations, holding a variety of account management, sales, and business development roles. In addition to his Banking Expert apprenticeship at Sparkasse Mannheim, he studied Business Informatics and Business Administration at University of Mannheim.

Key takeaways

Customers need to be at the center of everything

Find the right channels to deliver information to customers