How design thinking drives human-centered innovation
How design thinking drives human-centered innovation
21 Feb 2025
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Description
How can design thinking drive innovation? The human-centered approach helps businesses reframe problems, uncover real user needs, and create solutions that truly matter. Join Prapti Jha, Innovation Strategist, in the Streamly studio to learn how companies like Ford apply design thinking to stay ahead.
Table Of Contents
Understanding design thinking
Jha emphasises the importance of reframing problems and collaborating with stakeholders to create intentional solutions.
De-risking innovation with human insights
Jha highlights how design thinking reduces the risk of failure in innovation by focusing on real user needs.
The Ford F-150 Case Study
This case study illustrates how design thinking transforms user observations into tangible product improvements.
Common misconceptions
Jha clears up myths around design thinking, reinforcing how it applies to any challenge involving human behaviour.
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