Name: How ITV is creating their sustainable future in broadcasting
Uploaded: 2024-04-09T15:21:29.176Z
Duration: 496.44
Description: Meet the man who's working to drive a positive future for broadcasting at ITV, Jeremy Mathieu. We sat down with Mathieu, ITV's Head of Sustainability, to hear how one of the UK's oldest terrestrial TV institutions is developing a more positive climate impact strategy.

Sustainable broadcasting 6 .mp4

TCFD broadcasting.vtt

English

{{00:00:00}}
For us, it's all about bringing
massive audiences to the challenges

{{00:00:03}}
that we're facing around society
in modern Britain and helping them,

{{00:00:07}}
you know, navigate those changes.

{{00:00:09}}
Hi, I'm Jeremy Mathieu, I'm
Head of Sustainability at ITV.

{{00:00:18}}
So, when we talk about the impact of
climate change a media company like ITV,

{{00:00:23}}
we need to look at the full  the full
range of ways we impact the environment,

{{00:00:28}}
and increasingly that's changing.

{{00:00:30}}
We, we traditionally, we're talking
about our climate impact, so that's

{{00:00:33}}
looking at our, you know, the, the
impact on operations or value chain, you

{{00:00:36}}
know, we need to measure our footprint.

{{00:00:38}}
But also we need to look at how
we get our content to the viewers.

{{00:00:41}}
That's, you know, broadcasting aspect, you
know, streaming activities increasingly

{{00:00:44}}
have a big digital footprint, but
increasingly through the, the kind of

{{00:00:48}}
the, the new commitments we've made and
what the reporting frameworks are asking

{{00:00:51}}
us to do, we also including, you know,
the impact we have on our audience and,

{{00:00:55}}
you know, through our content, that's
also part of our,  overall impact.

{{00:00:59}}
So we're trying now to create a
strategy that has all of this, in

{{00:01:03}}
a holistic approach to our, to the
positive impact that we can have

{{00:01:07}}
from a sustainability point of view.

{{00:01:08}}
Some of the challenges we face in,
in driving, this agenda is that

{{00:01:17}}
the requirements are moving very,
very fast, you know, every year.

{{00:01:20}}
So we driven very much by reporting
requirements or regulatory

{{00:01:23}}
requirements or market expectations.

{{00:01:26}}
And so that's one thing
that we was trying to do.

{{00:01:28}}
It is really kind of improve the
quality of the data, doing a lot of

{{00:01:30}}
engagement with the suppliers, but
also segmenting,  our supply chains.

{{00:01:35}}
We're not going to ask the same thing
from all the TV production companies that

{{00:01:38}}
are making programs that we commission
to our technology partners, to, you know,

{{00:01:42}}
any of the other suppliers that we have.

{{00:01:43}}
And as the economy matures on our journey
towards a net zero world or a more

{{00:01:48}}
sustainable world, we're understanding
that that means different things.

{{00:01:50}}
So, you know, we need to update and
be flexible in how we approach this.

{{00:01:54}}
Some of the main challenges
is about data quality.

{{00:01:57}}
You know, it's really
difficult to have clear plans.

{{00:01:59}}
And, and clear actions that we're going
to be targeting if we don't really,

{{00:02:04}}
if we're not able to measure the
impact of these actions in this plant.

{{00:02:07}}
So that's one of the things
we're focusing on at the moment.

{{00:02:09}}
So really trying to understand,  how
we're going to improve the data

{{00:02:13}}
quality, but also in the meantime,
really focusing on the things that

{{00:02:16}}
are really driving our impact and
finding the solutions, innovating.

{{00:02:19}}
And I think an underlying, you
know, challenge that I think

{{00:02:22}}
we're getting really, really good
at now is accurating a cultural

{{00:02:24}}
sustainability within the business.

{{00:02:25}}
Make sure that the whole business.

{{00:02:27}}
Is you know, going in the same
direction around a vision for

{{00:02:30}}
what sustainability means.

{{00:02:31}}
And there's been different stages I
think over the last few years you know

{{00:02:34}}
from being something that's purely a
compliance exercise or purely like a

{{00:02:38}}
responsibility kind of you know, almost
like a reputation type exercise,  to

{{00:02:42}}
something that's very operational.

{{00:02:44}}
And I think now, for the last few years,
we're very much focused on how do we

{{00:02:48}}
transform the business so that we fit
to thrive in a sustainable future.

{{00:02:52}}
I think, you know, defining what good
looks like is, is always changing.

{{00:02:59}}
And when we talk about, you know,
being a generally sustainable

{{00:03:02}}
business,  we need to understand the
different dimension that, that, you

{{00:03:06}}
know, that, that brings together.

{{00:03:07}}
So one of the really useful reporting
framework that we are working to

{{00:03:12}}
at the moment, it's,  the, the, the
transition plan task force framework.

{{00:03:15}}
So how to define what a good
climate transition is for ITV.

{{00:03:19}}
And, you know, for us that that's a
way to bring together, you know, our

{{00:03:25}}
path towards a net zero business.

{{00:03:27}}
But also, what are we doing to
accelerate the transition outside

{{00:03:30}}
of ITV through our content, through
our work with advertisers, you

{{00:03:33}}
know, in promoting green economy.

{{00:03:35}}
But also, how do we make sure that we're
resilient and how do we make sure that

{{00:03:38}}
we manage the risks and opportunities,
you know, that are linked to climate,

{{00:03:41}}
physical impact and transition.

{{00:03:43}}
And how do we put a full,
you know, holistic, coherent

{{00:03:46}}
approach around all of this.

{{00:03:51}}
As we sort of transition,  we
realised that that's, you know, some

{{00:03:56}}
of the actions that we take will
have impact on our supply chain,

{{00:03:59}}
for example, you know, they...

{{00:04:02}}
As just as an example, we've always
used diesel generators to power

{{00:04:06}}
our, you know, location filming,
whether it's for drama or sport or,

{{00:04:10}}
you know, any kind of like filming
that happens outside of the studio.

{{00:04:14}}
We use diesel generator because
that's always been the way we do it.

{{00:04:17}}
But as a whole,  the whole supply chain
then based on that, you know, companies

{{00:04:21}}
that are, you know, heavy has assets that
need to be,  you know, managed in order

{{00:04:25}}
to deliver that, that product that's
been very important for the industry.

{{00:04:28}}
But as we realised that we're going
to have to move away from diesel

{{00:04:31}}
generators, again, just as an example,
okay, we need to do that fast, but

{{00:04:36}}
also we need to understand what impact
does it have on the small companies

{{00:04:39}}
potentially that, you know, will be
on the front line of that change and,

{{00:04:42}}
you know, are they able to,  change
their assets quickly enough and so on.

{{00:04:47}}
So we're very that's just one example,
but we're very mindful of making it a

{{00:04:52}}
industry wide transition So it's not just
unilaterally saying we're gonna do this

{{00:04:57}}
and you know get rid of that, you know,
that part of the supply chain because that

{{00:05:01}}
you know the ultimately we want a thriving
ITV and the thriving creative industry in

{{00:05:06}}
the transition to a sustainable,  society
and, and that means,  you know, taking

{{00:05:11}}
a broader lens, you know, being quite
inclusive, understanding the challenges

{{00:05:15}}
and finding industry wide solutions.

{{00:05:20}}
I think for us, the, you know, we,
we're a small emitter in the grand

{{00:05:23}}
scheme of, you know, the economy.

{{00:05:25}}
We, we don't have a big footprint.

{{00:05:27}}
We do have a footprint and we're
taking it very seriously and we

{{00:05:30}}
want to create a path towards that.

{{00:05:31}}
A more sustainable,  you know,
model for how we make content and

{{00:05:35}}
how we distribute our content.

{{00:05:36}}
But our biggest opportunity as a
media company is, you know,  the

{{00:05:40}}
impact we have on the audience.

{{00:05:41}}
And very at the heart of ITV's,
you know, purpose is, reflecting

{{00:05:47}}
and shaping culture for good.

{{00:05:49}}
And we do that around,
you know, mental health.

{{00:05:51}}
We do that around, you know, diversity.

{{00:05:52}}
And climate is one of those areas
where we take it very, very seriously.

{{00:05:56}}
So, along with other broadcasters in the
UK, we signed, we created and we signed

{{00:06:00}}
a content climate pledge a few years ago.

{{00:06:03}}
And that's really to
cement our relationship.

{{00:06:05}}
commitment to,  engaging
audiences on a topic.

{{00:06:09}}
And that doesn't mean you're making lots
of climate rated content that sort of

{{00:06:12}}
wagged, you know, the, the finger at
people because that's just, doesn't work.

{{00:06:15}}
And also we want to watch that.

{{00:06:16}}
For us, it's about, you know,
understanding how to weave it into our

{{00:06:19}}
content in a way that is,  meaningful,
that is authentic, that is respectful

{{00:06:24}}
of the audience and where they are that
is inclusive of different perspective,

{{00:06:27}}
but also that brings that,  the
science of climate change at its heart.

{{00:06:31}}
So, and not saying about, We're going
to tell people about the science of

{{00:06:34}}
climate change, but understanding
the science of climate change, the

{{00:06:36}}
impact, what's required to get us, you
know,  to a more sustainable future

{{00:06:41}}
and promoting sustainable lifestyle.

{{00:06:44}}
For example, we have,  characters in
Coronation Street doing, you know, a

{{00:06:48}}
campaign on air pollution because that's
something that matters to these people and

{{00:06:52}}
in, you know, in the program and something
that matters to people everywhere.

{{00:06:55}}
One of the best example is the partnership
between Love Island and eBay,  to

{{00:06:59}}
promote, you know,  preloved fashion.

{{00:07:01}}
And this is not about trying to  teach
people about climate change, but it's

{{00:07:05}}
just about normalising the fact that,
you know, secondhand clothing or pre

{{00:07:09}}
loved fashion is actually desirable and,
you know, really cool and also cheaper.

{{00:07:13}}
And why not, you know, I think that's very
much part of,  the role that ITV can play.

{{00:07:22}}
We've done a lot of work and,
you know, I think we're going

{{00:07:24}}
to be proud of, of quite a lot.

{{00:07:26}}
I think being able to embed it within
the business, you know, having a network

{{00:07:32}}
of green leads across the business while
taking ownership of the topic within their

{{00:07:37}}
areas, you know, well obviously we have
the CFO, we have the sponsor of this.

{{00:07:41}}
We have, you know, very strong
governance from the top down who

{{00:07:44}}
are taking accountability for this,
but then being able to work really

{{00:07:47}}
closely with, you know, leaders and
quite senior people from across the

{{00:07:51}}
different divisions to understand,
okay, what's relevant for your area?

{{00:07:53}}
How do we how do we make sure we drive
value for the business through the

{{00:07:57}}
sustainability actions that we're taking?

{{00:07:59}}
I think that's something that, that
really, really energises me because

{{00:08:03}}
suddenly we're working with people to
drive a positive future for the business

{{00:08:06}}
rather than, you know, the way maybe
sustainability was framed in the past.

For us, it's all about bringing
massive audiences to the challenges

that we're facing around society
in modern Britain and helping them,

Hi, I'm Jeremy Mathieu, I'm
Head of Sustainability at ITV.

So, when we talk about the impact of
climate change a media company like ITV,

we need to look at the full  the full
range of ways we impact the environment,

We, we traditionally, we're talking
about our climate impact, so that's

looking at our, you know, the, the
impact on operations or value chain, you

But also we need to look at how
we get our content to the viewers.

That's, you know, broadcasting aspect, you
know, streaming activities increasingly

have a big digital footprint, but
increasingly through the, the kind of

the, the new commitments we've made and
what the reporting frameworks are asking

us to do, we also including, you know,
the impact we have on our audience and,

you know, through our content, that's
also part of our,  overall impact.

So we're trying now to create a
strategy that has all of this, in

a holistic approach to our, to the
positive impact that we can have

Some of the challenges we face in,
in driving, this agenda is that

the requirements are moving very,
very fast, you know, every year.

So we driven very much by reporting
requirements or regulatory

And so that's one thing
that we was trying to do.

It is really kind of improve the
quality of the data, doing a lot of

engagement with the suppliers, but
also segmenting,  our supply chains.

We're not going to ask the same thing
from all the TV production companies that

are making programs that we commission
to our technology partners, to, you know,

And as the economy matures on our journey
towards a net zero world or a more

sustainable world, we're understanding
that that means different things.

So, you know, we need to update and
be flexible in how we approach this.

Some of the main challenges
is about data quality.

You know, it's really
difficult to have clear plans.

And, and clear actions that we're going
to be targeting if we don't really,

if we're not able to measure the
impact of these actions in this plant.

So that's one of the things
we're focusing on at the moment.

So really trying to understand,  how
we're going to improve the data

quality, but also in the meantime,
really focusing on the things that

are really driving our impact and
finding the solutions, innovating.

And I think an underlying, you
know, challenge that I think

we're getting really, really good
at now is accurating a cultural

Is you know, going in the same
direction around a vision for

And there's been different stages I
think over the last few years you know

from being something that's purely a
compliance exercise or purely like a

responsibility kind of you know, almost
like a reputation type exercise,  to

And I think now, for the last few years,
we're very much focused on how do we

transform the business so that we fit
to thrive in a sustainable future.

I think, you know, defining what good
looks like is, is always changing.

And when we talk about, you know,
being a generally sustainable

business,  we need to understand the
different dimension that, that, you

So one of the really useful reporting
framework that we are working to

at the moment, it's,  the, the, the
transition plan task force framework.

So how to define what a good
climate transition is for ITV.

And, you know, for us that that's a
way to bring together, you know, our

But also, what are we doing to
accelerate the transition outside

of ITV through our content, through
our work with advertisers, you

But also, how do we make sure that we're
resilient and how do we make sure that

we manage the risks and opportunities,
you know, that are linked to climate,

And how do we put a full,
you know, holistic, coherent

As we sort of transition,  we
realised that that's, you know, some

of the actions that we take will
have impact on our supply chain,

As just as an example, we've always
used diesel generators to power

our, you know, location filming,
whether it's for drama or sport or,

you know, any kind of like filming
that happens outside of the studio.

We use diesel generator because
that's always been the way we do it.

But as a whole,  the whole supply chain
then based on that, you know, companies

that are, you know, heavy has assets that
need to be,  you know, managed in order

to deliver that, that product that's
been very important for the industry.

But as we realised that we're going
to have to move away from diesel

generators, again, just as an example,
okay, we need to do that fast, but

also we need to understand what impact
does it have on the small companies

potentially that, you know, will be
on the front line of that change and,

you know, are they able to,  change
their assets quickly enough and so on.

So we're very that's just one example,
but we're very mindful of making it a

industry wide transition So it's not just
unilaterally saying we're gonna do this

and you know get rid of that, you know,
that part of the supply chain because that

you know the ultimately we want a thriving
ITV and the thriving creative industry in

the transition to a sustainable,  society
and, and that means,  you know, taking

a broader lens, you know, being quite
inclusive, understanding the challenges

I think for us, the, you know, we,
we're a small emitter in the grand

We do have a footprint and we're
taking it very seriously and we

A more sustainable,  you know,
model for how we make content and

But our biggest opportunity as a
media company is, you know,  the

Expert Insight

Meet the man who's working to drive a positive future for broadcasting at ITV, Jeremy Mathieu. We sat down with Mathieu,  ITV's Head of Sustainability, to hear how one of the UK's oldest terrestrial TV institutions is developing a more positive climate impact strategy. 

Streaming Media

Sustainable companies

Media

Sustainability standards

Future of Sustainability

 Sustainability regulation

Corporate sustainability

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Jeremy Mathieu

Head of Sustainability

Sustainability regulations are quick-moving and constantly developing. Mathieu discusses the challenges of being green within broadcasting.


Challenges and regulations

Mathieu dives into the discussion around being 100% sustainable, bringing risk and opportunity into the conversation, alongside reporting frameworks.


Can you be 100% sustainable?

Mathieu shares insight on 'just sustainability', and how a company's sustainable impact isn't just internal.


Just sustainability

Hear how ITV weaves sustainability into  their content whilst maintaining inclusivity.
