How much influence do influencers really have?

11 Jan 2023
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How much influence do influencers really have?

11 Jan 2023
About the speaker
  • Jason Falls
    Jason Falls
    Senior Influence Strategist at Cornett
    Jason Falls is one of the leading thinkers in the digital marketing space with a particular focus on influencer marketing. He is a practitioner as a strategist for Cornett, an agency in Lexington, Ky.; a journalist covering the industry for Entrepreneur and hosting his own podcast on the topic; and is a niche influencer himself. He's the author of three books, executive producer of a podcast network, and loves sports, bourbon and his family. Not in that order.

Key takeaways

Brands and influencers should build long-term relationships for authenticity

Influencers need to have an awareness of business goals to bring value to brands.

Influencer marketing has changed the marketing landscape and may well be the future.