How much influence do influencers really have?

Name: How much influence do influencers really have?
Uploaded: 2023-01-11T12:52:15.782Z
Duration: 471.08
Description: With the rise of social media has come the rise of content creators and 'influencers', so-called because they have cultivated a large and receptive audience. Marketers have jumped on this opportunity, but how effective really are brand endorsements and partnerships with influencers? Jason Falls, Senior Influence Strategist at Cornett explores the future of influencer involvement with brands.

11 Jan 2023

Social Media Storytelling Influencers

About the speaker

Jason Falls
Senior Influence Strategist at Cornett

Key takeaways

Brands and influencers should build long-term relationships for authenticity

Influencers need to have an awareness of business goals to bring value to brands.

Influencer marketing has changed the marketing landscape and may well be the future.