How podcasts can help you reach new business audiences

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How podcasts can help you reach new business audiences

About the speaker
  • Bernie Borges
    Bernie Borges
    VP Global Content Marketing at iQor
    Bernie Borges – Content Marketing Strategist | Speaker | Podcaster | Advisor Bernie Borges is Vice President, Global Content Marketing at iQor, a leading BPO. He's co-founder and Advisory Board member at Vengreso. Bernie is a voice-over professional and the host of the Midlife Fulfilled podcast. Bernie's career spans three decades in B2B marketing roles and sales roles in tech. He founded and grew the digital marketing agency Find and Convert, which after 15 years merged into Vengreso in 2017. Bernie speaks at marketing industry events and is the author of Marketing 2.0, one of the earliest books written on social media marketing strategy. He has been recognized by industry peers, including Demandbase's 25 Marketing Executives to Learn From in 2023, SEMRush's Top 100 Content Marketing Influencers in 2022, and Toprank's Top 25 Content Marketing Experts in 2021. Bernie taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.

Key takeaways

B2B podcasting offers marketers a unique platform to reach target audiences, build thought leadership, and increase brand awareness.

Creating content that resonates with the target persona is essential, focusing on audience interests rather than the product.

Successful podcasting requires consistency, promotion, and measurement of results.