How podcasts can help you reach new business audiences
How podcasts can help you reach new business audiences
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PREVIEW
Description
Think B2B marketing and you're probably thinking email, with perhaps a sprinkling of social media for the more cutting-edge business brands. But many B2B marketers are now turning to podcasts - and with very positive results.
Bernie Borges, Vice President of Global Content Marketing at iQor, sat down with Streamly's Jordan Thorne to talk about the benefits of B2B podcasting and to share his top tips on making sure your podcast is a success.
Table Of Contents
The general appeal
Borges shares his insights on the the reasons behind the surge in podcast popularity.
why B2B marketers should consider podcasts
Borges focuses on the multifaceted benefits of podcasting for B2B.
Aligning podcast content with the target audience
B2B businesses can create content for their podcasts even when the product or service they offer might not be inherently podcast-worthy. Find out how.
The internal benefits
Borges discusses the internal benefits for a company, when considering starting a podcast.
Understanding the audience and their listening habit
Find out about the importance of tailoring podcast content to a specific target audience
The challenges of building a substantial audience
Borge shares tips on how to build and engage an audience effectively
Targeting podcasts to the right audience
Listen here for several strategies to target the right audience.
Challenges to podcasters when creating compelling content
Borges breaks down the challenges people face when creating podcast content and uses statistics to highlight why the hardship is worth it.
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