How text mining can help you understand your customer needs

23 Jun 2023
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How text mining can help you understand your customer needs

23 Jun 2023
About the speaker
  • Piers Alington
    Piers Alington
    Founder and Consultant at Alington Consulting
    Founder, Piers Alington, takes on the role as consultant at his company Alington Consulting Ltd. For 20+ years Piers was co-founder and CEO of a pioneering text analysis technology firm – Feedback Ferret. Over that time, he has helped clients to develop powerful text analytics solutions and to get real value from this insight. Piers is equally at home with developing strategies, data management, hands-on system usage, insight analysis, deep dive reporting, presenting to staff at every level - and more. Now as an independent consultant, Piers helps clients, from those who are just starting out with feedback and text analytics, to more established users who want to get better value from their existing programmes.

Key takeaways

"The big mistake is assuming the machine has it sussed."

Human language is often nuanced or non-literal in a way only humans can really interpret.