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How to choose the perfect theme for your event

How to choose the perfect theme for your event

17 Jan 2025
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PREVIEW
EngagementEvent PlanningProducers
Joe MckeownJoe MckeownMarketing, Partnerships, and Events Leader at MCI Planners LLC

As the Marketing and Events leader at MCI Planners, LLC, Joe leverages his 20+ years of experience in corporate marketing, sports marketing, communications, and business development to help clients align their key business objectives with experiences that drive growth.

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Description

The theme of an event sets the tone for the entire occasion, so it's essential to ensure it aligns seamlessly with your brand. Joe Mckeown, Marketing and Events Leader at MCI Planners LLC, sits down in the Streamly studio to share his expertise on the best way to theme an event.

Table Of Contents
The impact of a good theme
Mckeown shares his insight on the power of a good theme.
The fundamentals of a theme
Mckeown discusses what to consider when theming your event, and how content plays a role.
Balancing creativity and strategic goals
Mckeown talks about how to creatively deliver the event's strategic objectives.
Measuring branding success
Mckeown concludes with thoughts on how to measure branding success, bringing ROI and budget spend into the mix.
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